Just like the digital changes that followed Covidy-19, the 2008 global economic downturn has changed the way businesses are run around the world. In the midst of the global recession, many American companies began to lose their jobs. For many Indians, such as Tejas Bhat, who worked as a business analyst for a company in the United States, this meant returning to India.

A.D. When Tejas returned to India in 2009, he saw how the country’s ecosystem was expanding and how digital products were being pulled. The two reasons are related to the increase in e-commerce and internet connection.

As an education engineer, he saw an opportunity in the demand for product design services for digital solutions. “I decided to use my knowledge of product design to start my own design studio.”3-sided coin“Most of the agencies in India are focused on web development and programming, so there were not many companies offering design solutions for digital products,” said Tejas.

Today, 3-sided coin Helps companies and publications with their digital products through strategy, research and design. Its current customers focus on sectors such as catering, e-commerce, editorial and media, and more.

“Our customers come to us with ideas that use digital platforms to communicate with their customers. We analyze these problems from the perspective of their users and help them develop strategies to solve those problems and finally create examples of our solutions,” Tejas explained his business model.

Growing without ecological support

Tejas describes his journey in gambling. “When we started, the Internet was a very new concept. People did not know that the Internet industry was growing, as it did a few years later. A.D. In 2009, no one knew how to develop into an ecosystem, ”he explains.

Living in Ahmedabad did not make it easy for Tejas, as the city did not have its own technology ecosystem, so it was difficult to meet and interact with real people.

What helped him grow was focusing on design and understanding the challenges his clients face. “We have studied how Indian audiences interact with digital products and platforms.

At the same time, Tejas, an Indian domain website, used force to disseminate information about the design studio. Opposing the usual advice for getting a .com domain, he opted for the .in domain name for 3 Sided Coin’s official website.

“We wanted to present ourselves as a design brand from India. To do this we had to make our location in the context of our brands. We have been repeatedly told that we need to get a .com domain name. The general understanding is that customers generally do not trust brands,” he said.

Fill in the blanks with new ideas

In addition, the .in domain name allows Tajas to get the name extension it needs. And, perhaps one of the key reasons why interested entrepreneurs move to a .in domain name.

“Five years ago, it was discovered that most single words were taken from domain names. Going to .in Domains solves this problem and allows you to find the name of your choice over other domains.

It also makes people believe in .in domain, especially for local e-commerce brands. “Look at Amazon, you went to .in domain name to gain trust and connect with people while working in India.”

As the brand began to attract customers in every sector, the decision continued to work in favor of 3 Sided Coin.

India’s National Internet Exchange (NIXI) has helped hundreds of businesses in all sectors and sizes identify themselves as a brand with a .in or .harat domain – a ccTLD of India.

At a time when social media platforms are emerging as strong channels to gain more viewers, Tajas feels they can’t replace the value added to the web.

“Social media is great for building brands and customer relationships, but nature is outdated. Twitter has an average lifespan of 18 minutes. It could be a little extra to post on Instagram or Facebook,” says Tejas.

Speaking about the studio’s future plans, Tejas said the .in domain has helped bring many of his ideas to life. “For example, we have plans to open an online magazine on a hidden music scene in India and for that we have got a .in domain name.”

He and his team said they plan to find end users and work with them. “We want to use this experience to make informed decisions,” he added.

Shaping India Inc’s Online Growth series tells the story of how Indian start-ups and SMEs have traveled and created online presence on the .in or .Bharat domain.