Understanding the customer’s journey through a website or app is critical to business success. As a result, the global digital experience and analytics software market is growing rapidly, reaching $ 10.20 billion this year and rising to $ 22.94 billion by 2028, according to Grand View Research.

A company that helps determine the category is the full history of Atlanta. Founded by Georgia Tech graduates Scott Voyte, Bruce Johnson and Joel Webber in 2014, FullStory develops user interaction software on a website or app and provides insights into groups and visitors’ interactions and sets itself as a new type of platform. It is designed to help companies answer any questions they may have about their digital experience.

The fast-growing FullStory currently has more than 3,000 customers, including Peloton, The Financial Times, VMware and JetBlue. As a result, the company has attracted $ 172.2 million, including the latest $ 103 million round of $ 1.8 billion, led by Permira. Other investors include Kleiner Perkins, Dell Technologies Capital, Salesforce Ventures, Stripes, GV and Glynn Capital Management.

The company is one of the many Atlanta-based unicorns and its founding history has been read as the history of the Atlanta Tech start-up over the past two decades. “In 1997, I was lucky enough to graduate from this company, knowing that he had hired me from Georgia Tech to join the nFront. So I got into this nine-person startup and went with nine people to the Internet Banking Systems category. And we launched that company in two and a half years and the software really works today, ”said Voultt, CEO of Fulstore.

After a successful IPO and following the company’s acquisition, Vogt went to work at the Atlanta-Nore-Mosley Partners, where he found out how entrepreneurs come in and set up the company and how good executives work. “I said, ‘Man, I wish I could try that at some point.’ And like all good junior venture people, I went to business school (Warton). Outside of business school, this is where the whole story begins. ”

After graduating, he was hired by Georgia Tech Cube and in the cube next to him were two brilliant computer scientists, Weber and Johnson. “They were working on a small two-person startup. The three of us had good chemistry, and I joined Bruce and Joel. A.D. In 2004, on Sunday morning we were in Atlanta and Georgia Tech Larry Page (founder of Google). “Our product is very good. You have to buy our product because it will help you solve these problems. Atlanta is good because of Georgia Tech and all these great engineers. You have to let us open that. Voice.

This is what happened. Innovo, a third-party company, was acquired by Google in 2005 and became the headquarters of Google’s Atlanta Engineering Office. Weber and Johnson join Google, and Voigg joins another Atlanta-based Marxtech company, Silverpopp, for the next five years. “But while I was there, I was hurting Bruce, and Joel and Bruce and Joel were bothering me. And it’s like, “When do we get back together?” I think it took us six or seven years to gain courage, to give up our day job and start a company again. ” Says Voice.

Webb and Johnson, known for working on the Google Web and Google Toolkit projects and leading the Atlanta office, left the Atlanta office in 2013 to re-join Voigt, a new martial arts company focused on developing project management tools. For marketing teams.

Johnson brought in a number of Google engineers, and the founder Trio sponsored the launch of the company. “I would like to say that Ben Chest Nott, CEO of MailChimp, felt sorry for us because we were a group of eight money burners and he was like this.” You guys only work in MailChimp and we give you some services, give us two engineers that take time, you can build what you want and then everything is done for you, Vote says.

While testing the monotological product in a customer-friendly manner, the entrepreneurs changed the company’s name because of the greater opportunity it has in the user experience. “And so, we did a pivot and it’s easy to call it pivot, it was control-alt-delete. New people, a new era, headed in that direction.

“So we launched FullStory in 2014. We immediately entered the product market. What we were doing was turning on the lights for the product teams. For the first time they were able to understand every customer interaction. And that was just a new category of software. Says Voice.

Voigt was born in Boys, Idaho, but grew up in Georgia. His father spent most of his career at HP, so an entrepreneur’s life and desire to build on anything came to him by chance and with little chance. After working there in graduate school, he was offered a job at Deloitte, but his father advised the Georgia Tech Brotherhood to try his brother’s initiative.

“I think if I take the narration at a glance, it’s locked up. But that was a lucky fork on the road, because, I went to see that first experience. When I started, we were a group of nine people. We all did what you had to do to build a business. We were lucky to see some success in it and it was fun to try to build that. Probably a factor as to why they’re doing so poorly. ”

What about the future? Voigt says, “We believe the market opportunity for us now is enormous. If you believe in the General Manager’s statement that everyone in the world should have something like this and that we are pioneers in the digital experience system – if true, we can run as an independent for years and years. Company. It is difficult to imagine that we are a government company or a private company.