Dive short

  • After years of turmoil for Away’s C-suite, the brand expanded its leadership team on Wednesday with three new executives, including the first chief operating officer and the first chief digital officer.
  • According to details sent to Retail Dive Email, DTC Luggage brand Charles Liu COO, most recently as COO Casper. Leu leads Away supply chain and business technology teams, and also accompanies the leadership experience of Walmart, Shoko and Walgreens.
  • Melissa Weiss has been appointed Chief Marketing Officer for Brand Marketing, Growth Marketing, Creativity and Communications. J.A., who plays a similar role on Away. Crew was arrested by former chief digital officer Luke Chatlei.

Dive Insight Day

A new leadership is being recruited to lead the “critical phase” as it tackles the epicenter of the epidemic. As a brand, the business has improved its initial revenue estimates for 2021, allowing it to return to growth investments. DTC brand name in April last year About half of the staff were outraged And after 90% of sales fell, another 10% dropped.

Of “Recovery Year” is characterized by expanding its product portfolio, introducing new partnerships with celebrities, and collaborating with companies such as Marriott and Kit. Now, the retailer is bringing in three new leaders to help drive growth in key sectors: operating, marketing and digital.

He named the first Chief Operating Officer and said the suitcase brand is investing heavily in business infrastructure. Other appointments As well Focuses on ongoing growth. Branding Weiss, the new Chief Marketing Officer, is focused on building brand relationships while driving revenue growth and has experience with well-known companies, including Lift, Theory, Amazon Fashion and Baris Booth Camp.

Away’s flagship digital space is introducing a new omnichannel customer experience to the brand, and the company is once again pulling on a veteran retail executive for this role. Chattanooga by West Elm and J. Crew was responsible for digital transformation and now oversees Aine Digital Production, UX and Awareness Teams.

Away CEO Jane Rubio said in a statement: “After an unusually challenging time for the travel industry, we are growing customer demand and achieving great results in all categories.” “We are thrilled to welcome Charles, Melissa and Luke to our leadership team as we prepare for our next stage of development and the crucial year ahead. These talented and talented leaders bring a wealth of in-depth experience and expertise to Away.”

The new employees will join Rubio seven months later Appointed CEO of Baggage BrandAt the top was the end of the long tail switches. Former Away CEO Stuart Hassanelden Leaving the brand in FebruaryFour months later he became the sole CEO in the company. He replaced co-founder of Away Steve Corey. It was first released in December 2019 before Deciding to continue as a joint executive A month later with Haselden.