With his new job, Kumpawat will lead the entire digital, product and product marketing process directly to Bolo and will play a key role in expanding the company’s growth into new and existing markets as well as expanding its global reach.
“In real time, relevant conversations drive driving business value between content creators and their supporters has never been more challenging with the complexity and size of modern marketing channels,” said Kumpawat.
An exciting market opportunity for the integration of live streaming, micro marketing and gaming is a huge combination of address market size, profitable business model, founders’ vision and the quality of young talent in the team at Bolo Live. I look forward to seizing this opportunity and making great strides on Bolo LIVE as we build a larger, more democratic platform for content creators.
“As we pursue big ambitions, it is key to ensure that the company’s growth and marketing strategies keep pace with the evolving business. He is visionary and can build a strategic team to deliver vision on Bolo Live.Abhay is all-encompassing and creative and we see in advance that the team and its brand will prosper under his leadership.
He added: “We are currently developing the team significantly and in the next few weeks we will see prominent recruitment positions in technology, production and marketing roles.”
“Abhay’s appointment is another testament to our commitment and leadership in the industry,” said Tanmai Paul, co-founder and chief product officer. As we continue our journey of change, we are ready for unparalleled growth and innovation. We are confident that Abhay’s vision and in-depth understanding of consumer Internet marketing will increase the percentage of users on the platform.