• Bread, Fintech Tech Traders Buy Now, Pay Later, Hold Only City Citizen Menon.
  • Menon led City’s digital wallet and e-commerce strategy.
  • Bread acquired by Alliance Data last year is key to growth.

Bread, Fintech has allowed key companies to make their own purchases now, to make sacrifices later.

Yoti Menon was recently the Director of Digital Wallet and E-Commerce, Billing and City Financial Support


Apple Pay

, Google Pay and PayPal.

At Bread, Menon provides digital production and analytics for the BNPL player.

Prior to City, Menon spent nearly seven years on American Express focusing on business cards, corporate payments, and card membership experience.

“Her experience in global product development, leadership and strategic thinking has made her a great breadwinner for our creative team,” Dashen Wilford, Digital Strategy and Alliance Data Baker’s parent company SVP told Email Insider.

In December 2020, Wilford joined the City as the digital director of the Bank’s loyalty program. In August, Malik Ndiaye Daboon joined City VP and Digital Product Manager, Lincdney reported.

A City spokesman did not immediately respond to a request for comment.

Bread was acquired by Alliance Data, a co-branded card player in October 2020. At that time, Bread now has more than 400 customers using white-labeled purchases, then pay for technology.

Buy Now, Pay Later It is the fastest growing place in payments, according to FIS 4% of all transactions worldwide will be in 2024. BNPL Fintex, Affirm, Afterpay and Klarna, compete for merchandise contracts It allows traders to provide financing on their own.

Alliance data is making a big difference as the popularity of common brand retail cards is declining and bread is a key part of the three-year plan. Alliance Data hired 16-year-old Bank of America veteran Perry Bieberman as CFO in July.

In June, Fiserv, an infrastructure giant, hoped that bread would reach more traders. It also announced that it has partnered with Wi-Fi to sell point financing using bread technology.