“When will the bus arrive?” Abirash Murti wanted to solve a simple problem. He waited for 65 buses on Orchard Road for 25 minutes, but the bus was nowhere to be seen. After a long day at work, Abijah was tired and hungry. He simply wanted to go home.

Although there were many bus applications, he did not want to use any of them because “there was too much information”. He did not want to go to the bus stop with an electronic bus board showing his arrival time. Like bus applications, electronic bus boards also show a lot of information. He just wanted to ask when the bus would arrive.

After Facebook Messenger started chatting on the platform, Abilash decided to jump on the bandwagon to create a chatbot to solve the problem. Trained as a software engineer, it only took a weekend for Ping to hack the chatbot prototype of the bus to ask when it would arrive. Chatbot Prototype was later renamed the Bus Uncle and was given a man who looked like the captain of a Singapore bus – cruel, cunning, but helpful.

A.D. On October 23, 2016, Abilash unveiled his bus uncle on his Facebook page. On the fifth day, the Singapore People’s Mothership, a popular local media outlet, presented its chat on the platform, despite the lack of interest in the first four days. In one day, my uncle’s bus went from 100 passengers to 8,000.

In December 2016, my uncle’s bus became the most popular chat in Singapore with 20,000 users requesting or arriving for easy bus arrival times. “People love the uncle of the bus because he is smart, funny, funny, informative and most of all local and relevant. When you ask when the bus will arrive, the answers are what you expect from a Singapore bus captain. Bela, Io, Jialat, Walao responds. He said he was joking. If you have been waiting for more than 15 minutes, he may ask you to cut down on copying. Said Abilish.

That same month, Abilash received a request from the International Digital Media Agency to promote the BBC player on his uncle’s bus. Instead of following the traditional advertising method of pop-up ads, Abilash introduced a new type of chat ad. Every time my bus arrives at a bus stop with a BBC player, my uncle talks about the product. The fact that this method of advertising is inherent in the flow of speech, no one has complained about it. The success of the campaign brought other organizations to Abyssinia. By the end of 2017, Abilash had worked on four discussion campaigns.

As my bus uncle became more and more popular, Abilesh began to invite him to share the story of his bus. In these discourses, Abilash shared insights and experiences to create a successful discussion forum.

Although my bus uncle had his first success, Abilash did not sit on his lap. Bus Uncle continued to improve its performance by including comments and inputs from users. A.D. In December 2017, Abilash launched the bus uncle Telegram, a social media messaging platform for university students. A few months later, in March 2018, Google Assistant launched a bus uncle. In April 2018, Abyssinia was introduced by Google to create a chat-like chat-like uncle to launch Google Home. As Abila’s name grew, many other opportunities arose.

In April 2021, my bus uncle collected hundreds of thousands of users. Revenue was growing by 300% year-over-year. And Abilash now had a strong team that included Chan Yin, who joined as co-founder and chief operating officer. And Abilash was only 29 years old and Zon-yin was only 27 years old.

The bus’s uncle’s name was BotDistrikt because the business was not for the faint of heart. BotDistrikt became the first Southeast Asian Enterprise Chatbot platform to help customers create human-like and chat-based chatbots. It also offers chatbots to various platforms, including Facebook Messenger, Telegram, Skype, Google Assistant and Amazon Alexa.

The case, which took place between September 2016 and April 2021, describes how the Abhisit Murti Digital Product Management (DPM) framework used the Uncle bus to create a chatbot and then turned it into a successful digital business. The DPM framework combines design thinking, Lean beginner and agile approach and is a strong framework for developing digital products and solutions in the private and public sectors. The case was written by Wong Yut Nan, SMU School of Computing and Information Systems, Hoe Siu Loon, SMU Associate Professor of Information (Practice). And Jovina Ang, SMU Adjunct Faculty.

To read the full article, please visit the CMP website over here.