From coast to coast, Canadians now have the option of receiving digital CF gift cards for friends and family. CF SHOP! Mastercard® gift card Live via the CF app. This single-load prepaid card can be purchased through and is ready to use with major digital wallets including Apple Pay® and Google PayneTM Safe, secure, long-lasting and non-contact payment experience in all CF shopping centers. To better meet the needs of Canadians, consumers will have the option of linking physical CF gift cards to the app to easily access credit card balances.

“We introduced the LiVE by CF app to Canadians for the first time June 2020Putting the mall and the product in the hands of our buyers; Jose Ribaw, Executive Vice President, Digital and Innovation at Cadillac Fairview. “This gift card program will help evolve the secure and convenient non-contact payments that consumers expect, especially during the upcoming holiday season and beyond.”

CF SHOP Introduction! MasterCard Gift Card is supported in collaboration with MasterCard and EML payments and more. Each partner brings unique gifts and talents to buyers by offering industry-leading discounts to alleviate the stresses that come with everyday shopping experiences.

“Consumers are looking for seamless and secure digital-first payment options to adapt to today’s digital-connected lifestyle,” he said. Sohil Tiwari, Senior Vice President, Marketing Development in MasterCard Kannada. “With MasterCard Token Technology, Caf Shop! MasterCard Gift Card, it allows CF consumers to securely connect any connected mobile device to a payment device, making it easy and convenient for Canadians to donate and withdraw from CF Shopping Centers.”

MasterCard Tokening technology provides additional protection for fraudsters by changing the physical or virtual card number to a unique token, which is only used by the required merchant.

Guests have the option to purchase, send and use their gift cards directly from the LiVE by CF app, with just a few simple clicks. Corporate customers can purchase digital gift cards in bulk to send to customers and employees across Canada.

“When CF approached EML to guide the management of the Gift Card Program as a key feature of the LiVE by CF app, we knew something big was on the horizon,” he said. Illy Cofoid, CEO of America in EML. “With over 10 years of payment experience, our team’s innovation platform will enable businesses like CF to create the desired customer experience wherever money flows. We are happy to share and disseminate knowledge to CF guests and the loyal community.”

Improved features enhance live streaming with the CF app experience.

Today’s announcement is an important building block on LiVE’s CF journey to provide a personalized shopping experience at CF Centers. By unlocking the gift card directly on their CF application, they unlock unique features, including potential for consumers Tracking their balance in real time, Build their shopping list, Receive flexible store, restaurant and product recommendations Based on their in-app activity, and Announce new offers from your favorite retailers.

Over the past year, LiveVE by CF has launched other special features, including:

  • Multi-stop lines and optimized navigation: Guests can create their multi-stop shopping schedule with LiVE CF and the app to adjust their shortcuts or increase access by avoiding stairs and stairs.
  • Away from public browsing Some areas of the mall may be more busy than others. Using the current traffic standards allows the app to navigate a less congested way for visitors.
  • Product Search / Tips Using the app, guests can receive flexible store, restaurant and product recommendations according to their preferences.

For more information, please visit tax-

Live CF app supports all 18 CF malls Kannada And available for download in English and French for iOS and Android users.

About Cadillac Fairview
Cadillac Fairview (CF) is a world-class owner, operator, investor and quality real estate developer in the retail, office, residential, industrial and mixed use sectors. Owned by the Ontario Teachers Retirement Plan, CF manages excessively. $ 35 billion Properties throughout the United States and EnglandWith further expansion plans Europe And Asia.

Globally, it invests in like-minded communities, including CF Stanhop In the UK, Lincoln Property Company in the US, and Multiplan in Brazil. The company’s Canadian portfolio includes 68 landmark features, including the Toronto-Dominion Center, CF Toronto Eaton Center, Tour Deloitte, CF Carrefour Laval, CF Chinook Center and CF Pacific Center.

CF’s mission is transforming communities into a bold future by striving to create a positive impact on the communities in which they continue to promote social cohesion, growth and sustainable future. Learn more at And follow CF LinkedIn.

About Ravel in CF
Ravel is a company focused on resolving the conflict from CF’s current retail marketing experience, untapped physical potential and customer experience in some of the world’s best commercial real estate. Ravel works with leaders and newcomers in the retail, marketing and technology ecosystem to build a digital-led innovation platform that connects people, places and information.

About MasterCard (NYSE: MA)

MasterCard is a global technology company in the payment industry. Our mission is to connect and develop a digital economy that benefits everyone by making transactions safer, simpler, smarter and more accessible. Using innovative information and networks, partnerships and love, our innovations and solutions help individuals, financial institutions, governments and businesses realize their potential. Our politeness or DQ guides our culture and everything we do inside and outside our company. With connections to more than 210 countries and territories, we are building a sustainable world that opens up invaluable opportunities for all.

About EML Payments
EML provides innovative payment solutions platform that helps businesses around the world create amazing customer experiences. Wherever money is moving, our efficient technology can speed up the payment process so that money can move faster, more efficiently and safely. We provide market-leading program management and advanced payment expertise to create customizable solutions that can be customized for businesses, brands and their customers. Come and explore the opportunities our forum offers by visiting the following:

CF SHOP! Mastercard® Gift Cards are issued by Public Trust Corporation with the permission of MasterCard International. MasterCard is a registered trademark, and Circle Design is a trademark of MasterCard International.

Source: Cadillac Fairvey Corporation Ltd.

For more information, visit: Anna Ng, Cadillac Fair, [email protected], 416-598-8246; Jessica Spremo, Northern Strategy on behalf of Cadillac Fairvey; [email protected], 416-312-0587