Algae and its main product, Botox, have been in the medical beauty market since it was first approved for medical use in 2002. But as the beauty market grew, so did the need for new ways of developing allergens. For current and potential customers.

By the way, Algangan created Allergan Data Labs, which operates more than 100 allergy technology and marketing projects throughout the US and Europe. Allergan Data Labs, which previously operated undercover, was launched in 2018 to update and launch the Allergan Consumer Loyalty Program. The 9-year loyalty program was launched in January 2020. It currently has 3 million active members and 17,000 providers, shared by Algangan. Allergan Data Labs is responsible for social media marketing, Botox and Juveder’s gift card options and Botox Cosmetic Day, which will be celebrated on November 17.

“Our products are pharmaceutical and medical devices, but our consumer market access is not as limited as other pharmaceutical products in the code,” said Carrie Strom, president of AbbVie svp and Global Allergan Aesthetics. “In order to grow the market and educate consumers about our brands, we had to move from traditional pharmacy marketing to modern techniques employed by beauty and consumer companies.”

Alergan launches a series of new strategies and digital products to stay ahead of the competition. In June 2021, the brand launched its marketing and advertising campaign against “real” Botox users on TV ad sites, in contrast to celebrities and spokespersons.See for yourself. ” Previously In 2019, Algangan aims to reach consumers under the age of 40.Keep your look. ” The development follows the acquisition of the company by Biofar Pharmaceuticals Abviy for $ 63 billion. June 2019.

But not all of the previous digital products for allergies have failed. A.D. In October 2018, Algangan launched its first editing website, Spotlight, and then Registered to a reservation site in question in April 2019. Spotlight and Regge are both closed by 2020, with content and booking features. Included in Alle..

Alē itself has many new features compared to its predecessor. Every beauty salon in Alle offers points, even non-allergic beauty products and services. In addition, Alē offers other offers based on interests such as vacations and theater tickets. The idea here is, like Jasson Gilmore, co-founder of Allergan Data Labs and founder of Global Consumer and Digital Marketing, to stay away from suppliers and encourage consumers to return for further processing.

“My team and I are working not only for the allergy products but also for the beauty category. The market is not well developed. [aesthetics]In general, we need to grow the market, says Gilmore. “For suppliers, [Allē] It is a tool to keep and bring back their customers. It gives them the opportunity to grow their business.

The beauty market is generally underground. 2019 Report From the American Plastic Surgeons Association In 2019, less than 9 million Botulinum Toxin Type A and Filling Procedures were performed in the United States in 2019 – but Botox has the most popular brand awareness when it comes to Botulinum Toxin Type A process. AbbVie reported in Second quarter earnings In July, the beauty industry earned $ 1.4 billion in net revenue, more than 100% year-over-year.

“So far, the highest product awareness among patients comes with a neuromodulator injection called Botox. For the first time, 90% of patients come to us for these types of injections,” said Lisa Goodman, founder and assistant physician at GoodSkin. “The market-leading knowledge of filler needles [Allergan-owned] Juveder is also a little more prominent but still high at around 70%.

In addition to Ale, Allergan Data Labs works in software engineering, data science and consumer marketing. Coming before the end of the year, Allē will add a new feature called Flash Rewards to receive targeted promotions for other allergic processes such as Juvederm and Kibella. Scan the QR code at the beauty service provider’s office. The popup then shows any current or future promotions.

”[Allergan] He has always invested heavily in consumer marketing. As we begin to look at other ways to engage consumers, [we found that] Personalization and technology are becoming more and more important in the way consumers make purchases, says Gilmore. “Our source for No. 1 new patients is still word of mouth, but our No. 2 is social media.”