The launch of Swag.com, which has doubled its annual sales since its inception in 2016, is a result of the T-shirt printing and custom clothing company.

The deal joins Swag.com, which is expected to sell for $ 30 million this year, with the largest custom paint, selling for about $ 500 million a year. Purchase price not specified but Swag.com owners have accepted both cash and equity in custom colors.

For Custom Ink, the agreement harmonizes the promotional products industry with a “smart-as-service” business model that disrupts digital marketing. It also gives them access to the desired domain name Swag.com.

“The acquisition is really the core of what we want to achieve for our company and our customers,” said Mark Katz, CEO and co-founder of Customer Inc.

Swag.com, in turn, joins a large company that it believes will help it grow faster.

“We can build together more than we can build individually,” said Jeremy Parker, co-founder of Swag.com. “We feel there is a lot of room for growth.”

Custom color makes corporate swag market more attractive $ 100 billionBut this figure includes donating high-end items that do not necessarily include corporate logos.

Swag – a short term for “T-shirts, jackets, notebooks, cups, and other items” in the promotional products industry, called “Everything We Find” or “Heritage, Dresses, Gifts”. Enterprise logos.

Swag is primarily related to trade shows, but in recent years companies, especially digital startup brands and technology startups, have used swag to promote their brand, boost employee morale, or make remote employees feel like members of a team.

Swag.com “created a disturbing solution to manage corporate swag,” says Custom Inc. “Instead of designing and ordering a product, you can design, order, store, share, distribute custom products or custom collections,” he said.

Swag.com’s capabilities to enable companies to manage their swags remotely during the outbreak and companies “needed to know how to contact people and manage custom product logistics,” Katz said. .

Swag.com remains a unique brand in Custom Inc, and will continue to be co-founded by Jeremy Parker and Josh Orbach Swag.com.

Parker and Orchach launched Swag.com five years ago after deciding that the promotional products industry was ripe for transformation. They believed that the industry still relied on catalogs, emails, and telephone orders, and that next-generation office managers and assistants would want to be able to order and access a 20-something laptop or mobile phone. Great products that look good to them and their companies.

“The industry has not changed in the last 10 years,” Parker said in 2019. Forbes.com interview, “But the governor has changed. The governor is now a 22- to 25-year-old boy.

Parker’s and Orbach’s first commercial success was gaining Swag.com. The owner of the name initially wanted $ 1 million, but they were able to negotiate a price of about $ 200,000.

He became the first customer of Facebook’s New York office to order a $ 3,405 T-shirt. WeWork was the second-order customer for WeWork’s summer camp shirt at $ 19,548.

Since its inception, Swag.com has put corporate logos on Bellroy bags, Sonos speakers, Allbirds sneakers and custom bikes to create unique gifts for employees and customers.

Orbach and Parker said they did not want to sell Swag.com, but after meeting with Cats in custom colors, they decided the deal was meaningful.

“Swag.com has been approached by many other buyers since its inception. “But we got the mark and it was really clear that the culture and the mission and the custom color,” he said, were in line with Swag.com.

According to Orbak, the two companies have the potential to have a significant impact on their industry.

Custom Color was founded and founded by Fairfax, VA.

A.D. In 2019, the investment group, led by private equity firm Great Hill Partners, returned the company to an agreement to keep Katz as its shareholder when other original investors left. He became a Harborvest Partners, Global Private Property Manager, and then an investor.

During that investment, Michael Cumin, a managing partner of Great Hill Partners, It’s called custom color Amazing trademark with a thriving industry in a highly diverse industry where we see great potential for the company.

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