A list of engaged email subscribers is one of the best promotional tools for creators selling digital products. For most creators, it can also be a way of life.

Of Creative Economy There is a problem. There are definitely examples of creators who have grown in popularity and wealth – Kabi Lame (Life hacks, TikTok), Charli D’Amelio (Dance, Tiktok) and PDP (comedy, YouTube) are all in this category. But most bloggers, bloggers, podcasts, and others do not have enough money to stop working full-time and create a full-time job.

While creators may be trying to increase their productivity for Tikitok, YouTube, or Instagram to find out more, practical solutions could be digital products and email marketing.

Making money

For example, creators who want to make a living by making music, training, teaching, or blogging have few options for making money. These include advertising, platform revenue, and product marketing.

Advertising may include promotion of third-party companies’ goods and services. Pat Flynn, founder of Smart Passive Income, has earned more than $ 3 million in affiliate commissions over the years. Flynn gives time to promote podcasts or YouTube videos and affiliate marketing. When that promotion goes on sale, it gets a percentage as a commission.

Advertising can also include sponsors. Matt Brechwald, host of “off-farm income” podcast and podcast consultant, sells sponsorships for well-known brands in the agricultural industry, including Lacrosse Boots and Powder River Cattle Equipment.

Creators can generate revenue from social media platforms. YouTube’s advertising revenue channels are shared with creators who meet the minimum requirements. This is worth a few cents at a glance. But it can be added.

Selling products and services is another option. “Whaddo You Meme ??” Host John McCrey’s YouTube channel sells physical goods, such as T-shirts.

Or the product may be digital.

Digital Products

Digital products have many advantages over physical products and offer the option of mandatory income generation. Such products can take many forms, including:

  • Downloadable music,
  • Audio files,
  • Art and Graphics,
  • Education content,
  • Recipes,
  • Software tools and calculators,
  • Content licenses,
  • Paid Newspapers,
  • E-books,
  • Membership.

In many cases, digital products are relatively inexpensive to produce, requiring knowledge and effort rather than dollars and coins.

For example, an accountant could create a home-based course with a little more information in her head and a webcam.

Other benefits include:

  • Active income. Once created, a digital product can be sold over and over again. Creators work once and for all.
  • Size capacity. Digital products have endless items, which makes them relatively easy to measure.
  • High margins. The low cost of producing a digital product can be compared to the high profit.
  • Low profit. Digital products require no storage space and little staff or additional costs.


In short, digital products are attractive. The Creator only needs to produce Ebook, Song, parable, or similar and start earning money.

Unless there is a lot of competition.

An accountant who creates home budget education has to deal with the likes of Dave Ramsey, Duke University, Khan Academy and 147 teachers at Udmi, all of which offer a budget decision-making course.

This Google search shows “Home Budget Course” online learning competition. The creators face competition no matter what they look like.

Email marketing

So digital production is not enough. The Creator must also market it.

This can be done in many ways, but Email marketing It is one of the most compelling.

Creators have an audience. The YouTube Channel, which describes good gardening, has a number of viewers who use the channel’s content to search for tips and tricks on cultivating plants.

But that audience is YouTube. But the creator, who is attracting subscribers to the gardening newspaper, is on his way to gaining first-party audiences and potential customers for his digital products. Each newspaper can include content and a call to action to maintain relationships. Sell ​​course, ebook or similar.

In this way, the combination of email marketing and digital products allows creators to build their own audience and generate revenue.