The value of digital textiles cannot be overstated in today’s clothing industry. That is why it is important to digitalize the supply chain. This is the second day of the 2021 World Digital Textile Forum, hosted by Digital Textile Development Association (AADT) on November 18.

Day Two Fashion Tech Experts Amon Shalev, CEO of virtuality.fashion; Sharon Lim is the founder and CEO of Browser; Visaen’s chief marketing officer Renate Eder; And Wayne Fan, Frontier.cool’s Chief Strategic Officer.

Ben Hansen, Editor-in-Chief of The Internet, a leading fashion technology news outlet, moderated the forum for the second day.

eFashion impact on supply chain

Shalev, who began a two-day two-day discussion, focused on the impact of eFashion adoption and the supply chain in the fashion industry.

Shalev Kovid-19 points to the impact of the fashion industry on the rapid growth of fashion and the adoption of digital assets.

“What we have seen over the last 1.5 years is impressive. , Said Shalev.

He went on to explain the importance of connecting product development and digital retail to consumers. “If you look at the new supply chain where everything is connected using 3D assets, it all starts with digital product development. Already at this stage, there is a demand for high quality digital materials. As the next step, the products are. They are approaching. ”

New digital fabrics should be integrated with PLM (Product Life Cycle Management) systems. As a result of this new supply chain, the industry is looking at wholesale customization.

Shalev also highlighted how 3D is available online in three steps. The first step is to upload small items such as designs, technical packages and digital fabrics to the 3D imaging service. A basic 3D prototype was then created to show the client how 2D materials were translated into 3D. The final step is to present the high-quality full-color display in the virtual room.

This type of platform allows everyone to join not only collaboration but also production and sales, from the production side, designers, suppliers, buyers, marketing, product management, etc.

“Anyone who is a player in this industry should consider digitaling and facilitate seamless integration with existing processes and workflows. This is very important,” Shalev emphasized. “At the beginning of the supply chain, we need to synchronize digital materials and ensure that they are integrated with the rest of the production process, sales and marketing.”

Creating an efficient supply chain

When it comes to digitalization, Lime asks: Is it about speed or efficiency?

“When it comes to digital connectivity and the transparency it brings, efficiency has to be influenced. The supply chain needs to streamline partners, brands and retailers. Efficiency is not speed. Efficiency is really our ability to slow down, stop and slow down.”

Although the epidemic has changed industry over the past two years, she believes change is always difficult as a result of the crisis.

Lime company Browser 3D is not only creating a real-life engine, but is also involved in the 3D process with the industry. If the industry is to change, it is important to be able to create a real-world digital twin.

In the past, the clothing industry was not digitally ready for applications such as virtual experiments to engage consumers, but today, various parts of the industry use real-life 3D clothing for design and development.

Lim explains how changing business models to use 3D is more profitable. She used the example of a company whose sales fell from US $ 8 million to US $ 2 million; But they are now very profitable because they are no longer spoiled.

“They can sell themselves and then move on to a working model. And when you do that, you make a profit,” she says.

In the long run, digitalising business should not be digital for digital use. Instead, companies should evaluate what they want to do with their revenue, costs and risk.

“When new applications enter the market, what they are sharing, the efficiency of selling and operating, is not a one-day journey,” Li noted. Companies must continue to build, integrate, and optimize the measurements and digital transformation that will have the greatest impact on their revenues, costs, and risks.

“When you build relationships, you build transparency, that’s what digital brings to you. It brings you efficiency. And efficiency doesn’t just mean living. It ‘s bringing new growth.”

The importance of digital materials for digital product creation

As a 3D visual imaging company, Vizoo recognizes the importance of high-quality digital materials for digital production (DPC).

Eder explains that digital samples are not created by chance, but by multiple sources. “There is a basis for this design material, fabric and jewelry to work on 3D design, which is based on the library. If you do not have those libraries on hand, your process is very slow and you may be at risk of failure,” she said.

According to Eder, digital components must be seated with the provider in order for it to work. This should ensure a smooth flow of work between the supplier and the brand.

After the creation of digital materials, there is a lot of ROI for factories and suppliers. Eder says she hears from brands that they are selecting digital potential suppliers when looking for new suppliers. “What digital capabilities do you offer? We have a 3D model. They are adding more and more suppliers, saying they can digitize materials. So I think a lot of suppliers now feel the need,” she said. .

But it is important to note that we are not the only brands that are pushing the demand for 3D design and digital components.

Of course, the availability of digital files allows companies to quickly generate product previews using materials and for print and color variation. “We work with up to 50 key account holders with different color variants. Doing this in practice, will reduce this a bit. Saving,” Eder said.

Many providers recognize that digitalisation is a competitive advantage. The understanding is certainly there, like Eder. In fact, from a sales perspective, Vizzo sells 80% to brands for two to three years. They now have a 50 ፡ 50 ratio between brands and suppliers.

Vizoo also has customers converting to digital audio books, making it easier to share with different audiences online. “Initially digitalizing materials and sharing this information with your customers within your company creates the greatest ROI,” Eder said.

Development of DPC Strategies

Today, when brands come to the DPC, their concerns are changing. In the past, he said, fans are concerned about touch and emotion and color. Brands now say, “How do we evaluate? How do we connect the connection between digital solutions? How do we use a single source of truth and take the product all the way? No. How can we take that and have a completely flawless relationship?

Fan pointed out the importance of cooperation and said that it is difficult for stakeholders to maximize the results of collaboration. When we open our doors and share our data and assets and exchange those assets between the basin and the basin, I think this is the way to finally increase cooperation.

Challenges of accepting digital materials

While there are many challenges to the widespread use of digital materials, some of the major challenges are communication and learning.

Eder points out that many providers still see digitalization as an additional workload or additional service. If brands are really going to push digitalisation, they need to let suppliers know that they are committed to it.

Fan believes that as more standards are being developed, it should encourage more stakeholders to participate in the discussion. He also pointed out the need for additional services alongside digital solutions.

“I think if there were a lot of services out there, it could make things easier through the brand and the supply chain … Macro level is compatible with different solutions. And it goes back a little bit. If we have the materials, I think that will make life easier for both brand and factory when they try to combine solutions. ”

The industry must also invest in efficiency. “Everyone should invest in the people and learn to take ownership of the changes in the process. If people do not have the capacity to think for themselves or develop new processes, where does the process come from?” Lim asked.

Processes are currently being run by brands and retailers because often the supply chain partners do not have enough qualified people to manage this. “But this year is 2021, and now is the time to truly overcome this challenge by investing in the digital skills and knowledge of your people,” Lim concluded.

Speakers on the second day of the 2021 World Digital Textile Forum