Facebook has found a way to reduce Apple’s 30 percent tax on in-app marketing.

Mark Zuckerberg, CEO of Meta, the parent company of Facebook, announced on Wednesday that the creators will be working. You can share custom web links soon. Instruct their fans to subscribe using the Facebook Native Payment System. If a fan is registered via the link instead of Apple’s in-app subscription, the creator will deduct all the money from the tax. The Facebook subscription feature, which allows creators to pay for exclusive content, is available in 27 countries and is available to creators who meet certain qualification requirements.

Facebook is operating in the gray zone under Apple’s App Store rules, although a spokesman believes the social networking system has always been allowed on iOS. The App Store currently prohibits IOS applications from offering alternative payment options for purchasing digital goods, but in this case it is the app, not Facebook, that allows people to subscribe to the web. A Facebook spokesman confirmed that users of the social network were not using Apple’s native payment system to exclude the ability to sign up for the Creator.

“When we build for the meta version, we focus on creating opportunities for creators to make money from their work,” Zuckerberg said. In a Facebook post. “Apple’s 30 percent payment on transactions makes it difficult to do this, so we’re updating our subscription product so now creators can make more money.”

In addition to cutting subscriptions by at least 2023, if you pay through a custom web link or Apple and Google systems, Facebook will start paying creators a bonus of $ 5 to $ 20 for each new subscriber. Revenue calculator shows creators their income and fees on Facebook, including how much Apple and Google pay. And starting in December, Facebook creators will be able to download their subscribers’ emails directly from the company.

Facebook is taking advantage of the cracks that have begun to appear in its control over Apple IOS app payments. Apple He recently filed a lawsuit They are facing further restrictions after agreeing with developers to send email directly to their customers about alternative payment options and a high profile lawsuit with Epic Games. At the end of the case Judge ordered Apple will allow the company to comply with Dec. 9 to allow developers to connect to external payment methods. Apple has asked him to stay for a while The verdict has been appealed.However, the judge has not yet ruled in his favor.

November 3, 3:00 PM ET Update coming The story goes that Facebook mistakenly pays a new subscription bonus to creators only if a person registers online. Facebook pays a bonus no matter where you subscribe. We are sorry for the mistake.