Former Mitron TV Marketing Head Abhay Singh Kumpawat joins Bolo Live as VP, Marketing

Abi Singh Kumpawat

Bolo Live has announced the appointment of Aby Singh Kumpawat as vice president of marketing.

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An IIT Roorkee student, Kumpawat has been a development expert for more than seven years and has played a key role in leading startup growth and scale for startup brands such as Mitron TV and YourQuote. While the specialization includes product marketing, brand building, and developing change strategies for beginner brands, Kumpawat IndiaMeets is a co-founded, interest-based discovery platform that seeks to connect like-minded people based on common interests; And e-Vog, a lifestyle e-commerce trademark.

In his new role, Kumpawat will lead the entire digital, product and brand marketing process for Bolo Live and will play a key role in expanding the company’s growth into new and existing markets as well as expanding its global reach.

“In real-time, relevant conversations drive driving business value between content creators and their supporters has never been more challenging with the complexity and size of modern marketing channels,” said Kumpawat. Exciting market opportunities in the integration of live, micro-marketing and gaming are a great combination of address market size, profitable business model, founders’ vision and the quality of young talent in the team at Bolo LIVE. I look forward to seizing this opportunity and making great strides on Bolo LIVE as we build a larger, more democratic platform for content creators.

Varun Saxena – Co-Founder and CEO Bolo Live said, “As we pursue big ambitions, the key to ensuring that the company’s growth and marketing strategies keep pace with the evolving business. It is exciting to see Abhay on board as he brings astrological knowledge in the field of development and marketing. It has a clear vision for future marketing and innovation and can build a strategic team to deliver a vision on Bolo Live. Abhay is all-encompassing and creative and we anticipate that the team and its brand will prosper under his leadership.

He added: “We are currently developing the team significantly and in the next few weeks we will see prominent recruitment positions in technology, production and marketing roles.”

“Abhay’s appointment is another testament to our commitment and leadership in the industry. As we continue our journey of change, we are ready for unparalleled growth and innovation. We are confident that Abhay’s vision and in-depth understanding of consumer Internet marketing will increase the percentage of users on the platform.

Kumpawat earned a bachelor’s degree in technology from IIT Roorkee and has a strong interest in the arts and culture, civil rights and social activities and the environment. Kumpawat is the LIMCA World Record holder, International Child Efficiency Fund Scholar, MMCF Scholar, and has won the Academy’s Outstanding Republican Day Award.

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