Editor’s Note: Part Four of this series Click here.

Although it may seem daunting to make general changes, the insurance industry continues to be at the forefront of digital solutions. Due to the new consumer needs and expectations, especially last year, the trend has shifted, with more and more customizations, product flexibility, service options, and defense services emerging.

In this series, we explore the role that M&A plays in industry insurance – and more importantly, the need for carriers to adapt to new and service-intensive products and services.

It has been widely reported that while disruptors provide customers with more personalized experience, more options for easy access to their products and services, older companies are under pressure to update their own product and service portfolio to continue their business. Customization is what consumers expect in many industries, and the information gathered by insurance providers allows for that capability — but few providers are fully utilizing it.

Disruptions in product offerings are changing traditional attitudes, often with more and more customized and simpler solutions than small and medium-sized companies based on customer behavior or other information gathered. User activity information in the Alt Health and Car Insurance industries is being used to provide custom insurance plans and prices in a short period of time. These solutions are more likely to reach the right people at the right time, and therefore are both better for consumers and easier to sell to insurers.

In today’s market, 25% of premium prices are not available five years ago. Looking at the future in three years. 61% of insurers More than 30% of their business is generated from service-based supplies rather than products – compared to 35% today. These services may provide additional benefits to the user in conjunction with roadside assistance, cyber security education and information services or investments or other services in addition to insurance products.

There is a long way to go from waste products to active, protective products and services. Most of these new offerings use sensors and technology to collect information in a safe and secure way to increase both risk and risk. With the growing demand for metrics on the rise, insurance companies are developing simpler digital products for larger businesses. Data analysis allows insurers to get a clearer view of the results of these efforts and to adjust prices and provide more personalized solutions to customers.

However, the industry has a related and big problem. Along with new product offerings, the need for a variety of skills, abilities, and characteristics to deliver on these products, many of which feature new technologies to gather more information. This creates a strong demand for new skills for staff to work with and interpret this information. When there is a greater need to create solutions for specific client pain issues over time, testing and repetition should be more skillful and flexible in the workplace.

At a time when there is a shortage of high-tech workers in all industries, insurers need to intensify their efforts to find and attract the necessary manpower. Obtaining a business, talent, or proprietary booklet can be a strategic way to gain momentum and gain momentum – although statistically, more than 80% of the acquired company has been lost, with significant displacement of people within the company. . In response, organizational structures must be transformed into new entities, both organic and non-organic. Export centers of excellence as well as the export of some non-essential functions will accelerate the development of new activities. Developing skills requires M&A ability to purchase and integrate capacity to close gaps in product and service portfolio.

M&A is a smart way for insurers to improve their offerings by adding more technology and talent to their organization. Although the industry will suffer from total investment by 2020, Insurance activity Reached top with 81 purchases.

We saw it recently, for example Moody got RMSA leading provider of Climate and Natural Disaster Risk Modeling and Analysis, which expands Moody’s technology capabilities and modeling innovations that bring better product to customers. Similarly USAA won NoblrIt uses telemarketing information and real-time insights to give drivers a realistic price based on what they are actually driving. These purchases help provide insurers more customized, usable insurance options by expanding and accelerating the capacity, balance or supply of insurance.

Customers who shape customer engagement as an opportunity will be a success story tomorrow by building the capacity of their organizations, especially their customers’ needs.