A new video by Inspired by Iceland on Thursday, October 28, 2021, presented to Facebook by Meta, Mark Zuckerberg, stated that he opposes the practice of “metaverse”.

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When you meet Colin Kepernick, think about the fact that you are taking your daily commute to Meters soon. This is not the flesh-and-blood Colin Kepernnik, but the digital model of the former NFL star. When you meet Cape Town, Nike, the sponsorship of the Capricorn sponsorship, will be part of the experience. Whether he is a Nike fan or not, his presence at least confirms the brand’s identity and history.

He has always encountered advertising in a world where technology has taken his eyes and ears. The first wave of commercials and billboards, after radio and TV, produced a new 30-second replay in the 1950s, lasting until the 1990s.

But in mid-2010, the average time spent watching television has dropped from 4.2 hours to the current 3.17 hours, and that time It is predicted that the fall will continue in ten years. While less TV time is not necessarily a migration to meta virtual reality, in an imaginary virtual world where people communicate with each other using headphones or smart glasses and virtual reality, many advertising executives are banking on it.

The term “metavers” was coined by Neil Stephen. Facebook has been on fire this year after re-launching itself Meta platforms, Mentioning that it is the purpose “Help bring Metas to life and connect people, reach communities and grow businesses.”

Meta CEO Mark Zuckerberg said “Compressed Internet” Unlike today’s internet, it gives a person a “sense of presence”.

Video game companies such as Fortnite developer Epic Games and Robolox they have At the beginning of the separatist trend, a flag was hoisted. Nike – which has a number of patents related to the sale of products in Meters – recently He co-founded Nikeland with Roblox, And it seems that every company is looking to do something.

“To date, our efforts are only a prelude to a time when we can relate to the physical and numerical world more closely and articulate the boundaries within our own Disney Meters,” he said. Disney Chief Executive Officer Bob Chapeck on the company’s third quarter earnings call.

Metavas is the next frontier, just as we did when we started social media. He recently told CNBC.. “Investing is possible and will be huge.”

Now, the question of how to generate revenue for the attention of meters users in this new form of communication is at the forefront. Advertising may have interrupted the user’s media experience in the past. For example, newspaper ads appear on the same pages where readers read the news. Subsequent innovations, such as radio, have followed a similar format. Later, the TV follows the same format.

Advertising executives have come up with a unique approach to metavas advertising.

The new billboard

In the first chapter, these executives say that brands will only stop digital billboards. This type of advertising template is used in games such as Tiki-Taka Football and FIFA Mobile, which will increase awareness of the billboards and bring more information about the product to the visitor’s interest.

“It will be very similar to what we have in the real world today,” said Jason Velcete, chief marketing consultant at R3, a digital marketing consultant. He believes that there will be systems in Metavers that will allow you to produce and print assets. “So we have billboards on the side of the road in the same way or [out of] Home brands, brands can still buy these types of placements in the Metaverse area or in the 3D area. ”

That is, if a major financial services company, such as Citibank, wants to set up a platform to teach financial education at Metrares, it can. But in the virtual world, the brand may have a better chance of collaborating with an influencer.

“In Twitch, you have influencers who have these huge channels and follow them,” Velikete said. “You can still follow such individuals or attend their seminars or go to their shows or to their speeches or to those things of nature. And brands can collaborate and collaborate with these different influencers.

Product layout

The epidemic has forced more brands to experiment with camera technology and applications suitable for clothing and cosmetics, and “virtual fashion” is a clear target for pre-development and experimentation.

“It’s very thought-provoking when people move around like a model, then your imaginary version wears a brand like Nike, Adidas, Balanchin, Balechiga or Guchi or Levis, it doesn’t matter,” said DePT director Max Pinas. “And so you have an imaginary fashion,” he said.

Last May, Gucci introduced that bag with Roblox It actually costs more than the item in real life.

NikeAt the Roblox venue, a virtual world called Nickeland was created at the company’s headquarters. It offers users a variety of mini games such as Dodgeball and Tag, Nike plans to have a digital display unit and integrate athletic and branding.

In the past, shoppers used the Product Placement Agency when placing products on movies or TV shows. In games and metavers, it works a little differently. Generally, you play games for objects. For example, in Warcraft World you can buy something when you have enough gold to make gold.

The introduction of NFTs – invincible tokens – will change this equation. Suddenly, someone (represented as a game model) can buy NFT and navigate through it.

Such pollen is bound to cause problems. For example, last year at FortNit, both Marvel and DC comics were spotted at the same venue. “So suppose you can see someone who fits in with Batman and talks to the Avengers,” Pinas said.

A new universe for users

As marketers push those product boundaries, the technology grows. That’s why, in a short time, the user can interact with a brand name like Kaepernick for Nike.

Advertising Agency R / GA Global Innovation Officer Tiffany Rolf, although Metavers does not yet exist, offers a whole new world of customers and environments for entertainment companies like Disney to build, and it touches existing intellectual property. And some of these new experiences will be similar to the 30-second TV space. “This is a story that can be played over time on different platforms, different facts, things can happen in the real world, and it connects you to what is happening in the virtual world,” Rolf said.

“In this final year of the epidemic and how we engage with digital experiences, it has really opened our eyes as much as possible. Experiences become a big place for branding. [events] To bring people in and to bring size there, ”she added.

Some advertising executives argue that successful endeavors must first be taken into account in the context of the individual’s escape from the real world. That means brands should not create something that looks like advertising as we know it, and what comes true in the virtual world will be different.

Call time is running out, and brands need to rethink their approach to audience engagement, ”said Louis Smithmingham, director of Media.Monks Innovations Solutions. Giving people access and meaning through creativity and technology innovation. In short, brands need to create experiences that people really want.