This article is part of our On Tech newspaper. Here is the collection Past Columns.
A few winter ago, I and many other American women bought it. Amazon CoatAffordable outerwear that attracts attention for a hot minute. Okay coat, but I’m forgetting the manufacturer’s name. I doubt I am a client of life.
I’m not a fan of this. One of the ways in which our online lives can be refreshed is by being more comfortable with a brand we do not know. And those habits can make us faithful to whatever we buy.
Recently, Josh Loewiths and Michael R. Levine was talking to the founders of the research organization Consumer Intelligence Research Partners. We talked about re-ordering online customer reviews, relatively low-cost social media advertising, and the way we review and buy new products like Amazon and Instagram. It is fun in many ways, and not so great in others.
Think about the ways in which you bought something in the pre-season – just like before 2010. You probably went to your local hardware store and searched only DeWalt models for a wireless drill.
Do you believe that the store sells a good product – or if you do not, it is your only option. That’s what you bought. According to Levine and Lawwit, the retailer basically made the choice.
This is not what we usually buy. Instead of making that choice, we can browse Gazilion Wireless Practices on Amazon from our sofas and review online customer reviews.
Beginners like Dollar Shave Club And Warby Parker An ingenious product and sharp advertising can prove to be a long way off from the old waiters. We do not want the store to be the judge we buy. We may just want to be surprised Instagram to persuade us to try new recipes.
In many ways this is great. Only one person’s company may want it Shopify website, To compete with multiple national congressions on details on Amazon or on Facebook. Power plants like Nike or Levis could not rest for a century. We get more choices, we are more open to trying something new and better products can come in.
But it can be more difficult than ever to establish a lasting relationship with me and my Amazon coat. Maybe you bought it The vacuum cleaner you saw everywhere on Tick TalkBut can you buy again from that company? According to Lowitz, these young companies are “successful in selling but not customers.”
What happens if companies simply focus on selling something and not on making us their loyal customers? If you just want to persuade companies to buy something, I wonder if it will create incentives for meh products.
There is also a price for elections. are there More opportunities for us to be deceived From false reviews or other online methods. Sometimes it is a relief to be able to have only one option without having to choose from the ocean.
Molson Hart, educational toy company He wrote about He told me earlier this year that he believed he could still build a good brand with customers. It only takes fresh skills.
He said potential products on Amazon can encourage repeat buyers by placing welcome messages in the product packaging or contacting people who post comments on social media.
The idea is to get people in your mind, so to come back for another purchase, leave a positive review on Amazon or both. (Not all customers like these methods. And some Amazon sellers go too far Giving gift cards in lieu of reviewsIt is against the law of the company.)
“Shopify, Shopify, Amazon, Billboard, Advertising… Whatever. If you can get people’s attention and make them think your product is good, you are creating a brand, ”says Hart. “It doesn’t matter how you do it.”
We do not often go back to why we bought certain products. When we do, it is amazing how much we have changed and all of our habits have changed the world of shopping.
If you do not find this newsletter in your inbox, Please register here.
Tip of the week
Digital video games or the real thing?
Brian X. ChenThe New York Times Consumer Technology columnist addresses a hot topic for video players, especially beginners.
this week, Greg Bensinger Asked for help from The Times Opinion team
“We got our kids Switch Nintendo For Hanukkah, ”said Greg. But it has been a long time since I have had any console. Is it better to buy physical game versions or download digital copies?
There are pros and cons to each format, and you can join and match. Here are some suggestions on how to look or get an appointment for hair extensions:
Game Downloads Fast satisfaction and convenience are the major benefits of purchasing digital copies of video games. No need to drive to the store or wait for the game to arrive by mail. Downloads do not clutter your living room, just as physical games do.
But downloading games can cost more. Stores quickly drop prices for older games, but that usually only applies to physical versions. Digital headlines last longer at original prices, and discounts may only occur occasionally.
Another disadvantage of digital access is that the games quickly shut down the console storage space. On the switch, this can be fixed by purchasing. Memory card.
Physical games; You can either lend it to someone else once you have finished the game or trade in a store credit like GameStop.
There is no difference in performance. Video games work just as fast if you are playing a digital copy or playing outside of cartridges.
The games you hold in your hand have another big advantage this year.
(And if you’re curious, Greg decided to go to a new game for his family’s new switch.)
Before we go…
Good news for your wallet and the planet. It can be frustrating and expensive to replace your car compressor only with a dealer. So far this week, Apple has been monitoring iPhone repairs. Brian explains the benefits of agreeing to start Apple. Selling parts, tools and instructions Repairs to any repair shop and home appliance.
US Sanctions Unusual Side Effects Melchimp, a software company that operates email newsletters; Suspends at least three independent news outlets in Cuba From sending their information to subscribers, the rest of the world reports. The account suspension appears to be linked to the decades-long Cuban embargo, but Melchimpip has restored the accounts of its news agencies.
Looking for a potential American chip boom piece My colleague David McCabe went to see Taylor, Texas One of the many American cities or states trying to find a new computer chip factory in their backyard. Their strategy raises questions about how far society must go – and how much taxpayers have to pay for a high-tech economy.
For this hug
Baby Ruffles It is believed to have been the first Native-born port seal in New York Jamaica Bay for nearly 100 years. For its part, The Wave reported that the birthday was a milestone in the Gulf of Jamaica.
Join us for a virtual event on Thursday to discuss the secrets of an effective and healthy online community. Read this Learn more about the event and book your place.