This article is part of the On Tech newspaper. Here is the collection Past Columns.
I have nothing against advertising. They make it even more affordable for us to watch Monday night’s football and read The New York Times. I love a well-made weeping TV ad.
What I don’t like are young companies that are becoming addicted to advertising – to our detriment and perhaps their own.
Dordash started giving this week. A more popular layout Restaurants that pay for their pizza or tacos. Competitors Uber Eats and Grubhub offer similar ads. Instacart, Grocery Supply Start, It is expanding. Paid product placements. Even Amazon will continue to turn to more real estate purchases For traders who pay to hover their dog bed on us.
To the extent possible, ads can help us find something we don’t know and save us money. (Coupons are also advertising.) The system serves the companies that issue the bill for advertising and maintains the right balance between the people at the end of the recipient.
I’m afraid many companies have moved from the advertising business to Satan’s negotiations. Companies like DoorDash, Instacart and Amazon can make our online shopping experience a reality. Sad By crowding more and more unrelated ads. And let’s face it – it’s not important to see a burger restaurant in Uber.
Companies that have been advertised as side noise are relying on ads for two reasons.
I am sorry. Sending couriers to restaurants or grocery stores and then to your door can be a daunting task. I understand why Instacart takes money from Altoids is the first product listed in the app’s snack section. I understand why Altoids is willing to pay.
And traditional supermarkets have been doing this for a long time. The chips at the end of the corridor may have paid for the store to be there.
We should still not be happy about placing some unprofitable transactions in the new generation that promises to be better. And there is something wrong with exploring the corridor, whether it’s a physical store or an app.
Jason GoldbergThe Advertising Officer, Public Communications Officer at the Advertising Agency, told me that digital advertising has become a competition to the end.
Three companies that are an important introduction to online information – Google, Facebook and Amazon – all gradually opened the dial on ads. They are diverting more screen space to links, posts or products in front of our eyes, and there is less information that companies have decided might be useful to us.
The ongoing advertising boom on social media, such as TV, has forced everyone to do the same, Goldberg said.
The best defense advertising companies like DoorDash, Instacart and Amazon are doing is making affordable services more affordable. Chief of Instakart He said. Advertising helps to lower grocery store prices. DoorDash may charge lower commissions for most restaurants and offer paid promotions for those willing to pay for it.
Now, as usual, I’ll be complaining. It doesn’t make sense of money?
Former Google CEO Sridhar Ramasami, who manages the advertising arm, described the announcement as a “stress release valve” for companies that feel financially strapped. “Looks like free money,” he said.
Ramasami stopped Google and An ad-free digital search company started Neva receives subscription fees from subscribers. I do not know if Neva will succeed. But we should be happy that so many companies are trying to break free from bad advertising practices.
Before we go…
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For this hug
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