the first Facebook, right now Nike?

The clothing giant took the first step towards the metaphysics. The Oregon-based company unveiled a number of new brands this week that show interest in making and selling virtual Nike sneakers and clothing.

According to the U.S. Patent and Trademark Office, Nike introduced the brand “Nike” on October 27, the brand’s motto “Do Just” and the swoosh logo. The next day, two more applications were submitted for the Air Jordan and Jumpman logos. A total of seven different applications were submitted.

“Nike is looking forward to their brand for this new era,” he said. Josh Gerben, Trademark lawyer.

The company did not immediately respond to a request for comment. However, those familiar with the strategy say that space is a priority for the product and that consumers expect more virtual releases in the coming months.

In addition to trademark questions, Nike is looking to hire its staff in space. According to a search for Nike Jobs, the company recently launched a Shoe Virtual Material Designer And others. Virtual design roles. Posted on October 23, “This role is set in the Digital Product Innovation Team, a team focused on fomenting a digital and virtual revolution in Nike.”

“The idea for this measurement idea is very clear,” Gerben said. “We are launching new applications for the company’s major brands, saying they will start selling virtual clothes, headers, shoes online and in the virtual world.”

According to Gerben, the new trademarks provide additional protection for Nike when they try to use other trademarks without permission.

“If you want to make your trademark police in that world, it will be easier if you only register for virtual goods,” he said. According to Gerben, trademark documents are a type of asset and add value to the overall brand portfolio.

“If you’re the only one selling, you can estimate the value of a Nike name or logo, so the more you protect your trademarks, the more value you add to the company’s book value,” he added.

This is not the first time the brand has made its way to the virtual world. In May 2019, the Jordanian brand shared this. Fortnit, Where the characters wore a Nike-brand sneaker. Nike has collaborated extensively with the online gaming platform Robolox

The company is still awaiting its patent for Cryptokicks in April 2019, which Nike will use as an invincible token.

As Nike prepares for the virtual world, the physical world has recently been hit by supply chain problems. On September 23, the company received the most recent earnings reports The 2022 budget outlook has declined In Vietnam, long-term delays, labor shortages, and long-term productive isolation.

Nike shares have increased by 18% to date, valuing more than $ 265 billion.