Seattle , November 18, 2021 (PRNewswire) – has announced a new long-term partnership with, a leading provider of licensed sports goods and a global digital sports platform, to buy thousands of high-quality licensed sports fans. Nordstrom enhances the front-end digital customer experience, but the orders are filled and shipped by Fanatics. Fanatis will be able to provide champion products and other real-time products designed and manufactured on demand by the company’s straightforward business model and efficient supply chain.

“We look forward to serving both current and new customers, just like we did with Fanatics during the donation period,” he said. Terry Barikit.Chief Marketing Officer at Nordstrom. “With this innovative partnership model and new product category, we are now able to cater to the needs of sports fans and their customers.

Earlier this year, Nordstrom shared its long-term growth ambitions by adding non-bulk models to offer customers more options. This partnership supports the company’s long-term strategy of delivering broader online personalization and personalization using customer insights and enhanced capabilities to deliver the right product at the right time. At Nordstrom’s customer center, digital-start, information-based merchandise, the fashion retailer has identified opportunities to grow into a customer-licensed sport category.

Through this partnership, Nordstrom is introducing a completely new category of products for men, women and children licensed in the new sports fan shop. The new lineup will feature goods from the major leagues, including the NFL, NCAA, NBA, MLB and more. The customized product selection is a wide range of products from Fanathics and includes high quality brands such as Fanatics, Nike, Adidas and Mitchell and Ness.

“Fanatics is incredibly pleased to be partnering with Nordestrom and offering its customers the first licensed sports goods,” he said. Jack Boyle, Fellowship of Global Partners, Direct-to-Consumer. “We look forward to introducing this new category to their business and creating a superior experience for all family members to celebrate their pride and passion during game days and beyond.”

About Norstrom

By Nordstrom, Inc. (NYSE: JWN), We are here to help our customers feel good and look their best. Since the inception of the shoe store in 1901, we have been in the middle of making decisions about how to best serve our customers. This legacy of service is the foundation we build when we provide comfort and true communication to our customers. Our digital-first platform allows us to serve customers when, where and how they want to buy – be it over Nordstrom, Nordstrom Local and in-store Nordstrom Rack Places or digital through us Nordstrom And Shelf Apps and websites. We will continue with this commitment Leaving the world for the better More than we can find.

About Fanatics

Fanatics is the ultimate single-fan destination for more than 900 sporting goods worldwide. These long-term connections, a database of more than 81 million global consumers and a trusted, well-known brand, are expanding its innovations in the sports landscape and creating a next-generation digital sports platform, including goods, NFTs. , Sports betting and gaming, business cards and much more.

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Nordstrom Inc.

Caroline Mattingly

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Brandon Williams

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Source: Nordstrom, Inc.

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