OM Digital Solutions has announced the launch of a new brand, OM SYSTEM, from Olympus Corporation Imaging Business to replace the historic Olympus name used for digital cameras, lenses, audio products and other consumer images. Services.

If you recall, in early 2021, Olympus Corporation The imaging business division has completed the transfer process To Japan Industrial Partners Inc. (GIP), this action was first announced in June 2020. After that, a special company called OM Digital Solutions was formed. However, the new company at the time continued to use the Olympus brand for digital imaging and other related consumer products. At the time, we learned that OM Digital Solutions from Olympus Corporation had licensed Olympus Branding for new digital cameras and other products in the future.

Since the founding of OM Digital Solutions, the company has released a number of new products using the Olympus brand: Olympus 8-25mm f / 4 Pro lens, Olympus E-P7 camera, and more recently, including its development. A pair of new Zuiko Pro lenses.

No official reason has been given as to why an entirely new brand should be introduced instead of continuing under the Olympus name. However, we have learned that Olympus-branded products and OM system products now coexist. Also, Olympus branding products released or advertised under OM Digital Solutions will continue to be used by Olympus Branding and remain the “Olympus”. However, it is important to note that any product advertisements from now on may carry brand new OM system branding.

Please see the new for more information OM SYSTEM Brand Name Website. For the full press release, see below:

• •

Bethlehem, PA, October 27, 2021 – OM Digital Solutions is pleased to introduce the OM SYSTEM brand for flexible lens cameras and lenses, dense digital cameras, audio products, binoculars and more. In the future, we are proud to announce that Olympus imaging and audio related products will be released by the OM SYSTEM brand. In addition, we are developing a new optional lens camera that incorporates the concept of OM SYSTEM and complies with the requirements of a micro-third system that enhances photography.

The new OM SYSTEM brand

For more than 80 years, since the release of Semi-Olympus I in 1936, our business (formerly Olympus Corporation imaging business) has received tremendous support from our loyal customers for Olympus imaging products. In the era of film cameras, we have achieved unprecedented compact, lightweight design with OM series 35mm SLR cameras, and this development philosophy design emphasizes that our new company and brand will live on. As we look to the future, we are committed to building a new OM SYSTEM brand and establishing brand value and growth.

What we want to achieve with OM SYSTEM

OM SYSTEM expresses our commitment to delivering unparalleled experiences to our clients through the ever-challenging conventions and ongoing product development philosophy we have followed since the inception of OM Digital Solutions. We hope to create exciting experiences that bring joy and inspiration through our products and services. In the future, we will strive to be a brand that our customers will cherish for a long time, a work of art that demonstrates our commitment and lives.

Development of a new convertible lens camera

Compliant with the requirements of the Micro Fourth System, the flexible lens camera we are currently building combines our industry’s leading production capabilities and technologies to significantly improve performance and provide unparalleled photographic experience. We will accelerate the development of photography by enhancing the field of photography and enhancing image quality and photographic computation using computational photography technology by developing more compact and lightweight systems using the Micro Fourth System level. We want OM SYSTEM to be a part of everyone’s adventure. We hope you look into our micro-fourth system to take photography to a higher level.