Brian Castruchi is an epidemiologist, public health expert and president and CEO of the De Bommon Foundation. Frank Luntz is a Republican voter and communications adviser.

What you say is not important. It is what people hear. And you should be scared of what people hear on social media in general about covad-19 in particular, and about vaccines.

That day Mark Zuckerberg Announced Meta, John Karmak, Oculus Consultant Chief Technology Officer (Facebook Virtual Reality), He acknowledged the damage In the digital world, “If there is a proven damage, yes, we should try to minimize the damage. In general, I think the right thing to do is to wait until the damage is done.”

This part of the fire department is similar to the one that came into a house after the land was burned. During the Covenant epidemic, it was clear that we were too late.

The impact of social media on health is beyond Covid. Long before the outbreak, social media was associated with a worsening of the situation. Mental health, Increased risk for Eating Disorders, And Misinformation about cures Such as cancer and diabetes. The question is not whether we should take action. That is why we have not taken action yet.

In the real world, there are rules and regulations to protect people. From food and product safety to air and water quality measurements, Americans expect a certain level of common sense protection from the harmful effects of what we use and consume on a daily basis. Why should the virtual world be different?

Social media is rife with misinformation about covand and vaccines, which has reduced immunization rates and ultimately cost American lives. We do not yet know what “metavers” look like, but to assume that misinformation is getting worse and worse is not.

Morning consultation a Recent Public Opinion The negative impact of social media on our ability to save lives during a pandemic is further evidence of this. People who claim to share information on social media on a daily basis are more likely to believe misinformation about covandal infertility, the effects of MRI vaccine on DNA, and the severity and distribution of the virus.

Social media is also influencing people’s desire to be vaccinated – or not. More than half of the unvaccinated respondents say that social media is pushing them to keep or abandon the vaccine, and that vaccination rates among people who claim that social media is one of their main sources of information is less than 16 percent of the general population.

Even in this day and age of intense emotion and expression, much of it is worth it. 53% of Americans Social media companies have agreed to limit or eliminate what they consider to be misinformation or misinformation about covides and vaccines. The fight against misinformation goes beyond this scourge, as false and misleading information pose a real and measurable threat to public and individual health.

We have the opportunity to address the vulnerabilities of the epidemic. Supervisors must be held accountable by engaging social media companies and other public health communities and ensuring that Internet rules are inclusive of public health.

Our country, and especially the public health community, will not be able to stand on its own two feet again in the next crisis or epidemic. As the digital world evolves, so does public health. In the new age of techno technology, collaboration between public health professionals and social media may include:

  1. Partnerships between social media companies and public health professionals to create, adopt and implement acceptable public health principles and protocols for the digital world.
  2. The creation of a Digital World Security Bureau at the Center for Disease Control and Prevention to control misinformation and misinformation on social media platforms and to support research on social media, misinformation and public health knowledge and outcomes.
  3. Creating roles for digital community health workers by state and local public health agencies. Community health professionals can be trusted influencers in the real world and in the digital space. Agencies can now develop these roles by using the resources of the US Rescue Plan.

When it comes to covides and vaccines, there is room for debate on policies such as vaccines and mask orders. And social media channels provide a place for ordinary people to have a strong discussion. However, the facts are not controversial.

The harmful effects of misinformation are not hypothetical – they are true, and they are personal. Alaska Chief Medical Officer, Dr. Ann Zinc, He wrote recently Her observation as an emergency physician.

“My patient (who has been in the hospital) was suffering not only because of the virus but also because of the deadly misinformation and misinformation in a country where there is no trust in a broken health care system,” she said.

When do we decide enough as a society?