Pantone expands digital colour platform

The platform, which provides access to all 15,000 Pantone colors in the cloud, provides additional features that allow designers to create digital emotional boards, galleries and create collaborative collaborations across teams, clients and partners across a global design workflow.

The Pantone Connect Platform, first launched in April 2020 and June 2020 with the Pantone Color Match Card, has rapidly evolved into the needs of a dynamic designer. Especially because of the epidemic to adapt to a new creative and work environment that is more physical and digital than ever before. Pantone has worked closely with some of the designers to understand the differences in the designer’s new workflow, and has updated the product to better suit their needs. As a result, Panton has streamlined the all-in-one digital tool, allowing designers to easily integrate color throughout the entire design process from start to finish.

The platform is available at Adobe Extension Marketplace for use with Adobe Creative Cloud software, App Store (IOS) and Google Play for smartphones and web browsers.

“The Pantaton product design process is very personal. Jung Sin, global director of digital product management at Pentagon, said. “With this new Pantone Connect iteration, we believe we have created a unique tool that is designed to improve the way designers work, and we look forward to continuing to adapt and update our tools to address that.”

New features of Pantone Connect include:

  • Sensory function; Allows users to upload inspirational digital photos on stage and automatically match them to the nearby Pantone color scheme.
  • Creating a gallery; It allows designers to create and store galleries securely and allows users to see how a gallery is perceived by people with common color blindness and how galleries can be compared to light and dark backgrounds.
  • Collaborative tools harvest- It allows designers to share palette information with people in the design process and reach a common vision and accurate color interaction with teams, customers, publishers and brands.
Graduation is based on the company’s next strategy to increase its products and offerings, which connects users’ digital experiences to the need to connect with the material world.

To help guide this strategy forward, Panton led Eli Cheng, a digital design veteran, to become Panton’s general manager. Cheng has joined Shutterstock, a company with more than 20 years of experience in technology and digital media companies.

“Now more than ever, we rely on digital communication to find inspiration and collaboration. “Our focus is on expanding the digital services portfolio to better serve our customers and supporters, and from inspiring social media to supporting designers in their day-to-day work,” said Cheng.