The state-of-the-art technology platform supports the management of retail collections from initial design to final production.

London, UK — November 4, 2021 – Aptos, A recognized market leader in retail technology solutions, announced today Prenatal retail group, A leading retailer of baby products and toys, has expanded its use Aptos PLM To include digital purchase and ordering.

With a state-of-the-art technology platform, the leading retail team can manage the collection seamlessly from initial design to final production.

The Princetal retail team operates brands such as Princetal, Tournament, Bimboster and King Jut, and has more than 700 stores in Italy, France, Switzerland, Belgium, Holland, Spain, Portugal and Greece. The group’s mission is to “make life easier for families who are growing up with ideas that help, inspire, and inspire dreams.

“We have adopted the Aptos PLM solution to improve our efficiency by accelerating data centralization and digitalization and aggregation of procurement activities,” said Carla Betazoli, director of fabrication, market analysis and distribution for the print retail group.

“This choice allows us to respond more quickly to the needs and requirements of our customers,” Bettazzoli said Added. “It also allows us to control a very large collection that is known for its creativity, technicality, high quality and consistent search for the team’s sustainable values.”

Aptos PLM, body Life cycle management of aptos products Collection, offers advanced retail PLM Skills including creative design, aggregation development and resource management to enable brands to better manage their production and supply chain resources, streamline key processes and reduce costs.

Prenatal retail group The current use of Aptos PLM includes Italian and Bimbestor clothing brands in Italy. The solution supports the management and sharing of all critical data generated by the collections, including technical drawings, paints, measurement details and materials, as well as sample and production technical work.

In addition, Ptosnatal Retail Group’s Aptos PLM Digital Purchasing and Ordering capabilities live, all product records from designers and product managers, as well as volumes provided by planners can be consolidated and shared with buyers, who can then order with suppliers. High self-confidence.

“In today’s fast-paced world, improved communication and collaboration are essential to keep pace with consumer needs and to have a faster market,” said Luca Ferraris, managing director of APM’s PLM product.

“We are proud of Prénatal Retail Group’s continued commitment to Aptos Solutions and its fundamental role in supporting the team’s digital-first and highly collaborative product development processes,” Ferraris said.

“Retail and brands that can break the gap between design, planning and procurement processes – and manage those activities on a single enterprise platform – gain greater customer focus, speed and efficiency in their organization,” Ferraris said.

About the prenatal retail group

Prenatal Retail Group is the leading retailer of children’s products and toys in 8 countries (Italy, Spain, Portugal, France, Greece, Holland, Belgium and Switzerland). The team operates Princetal, Playground, Bimboster and King Juyet brands and employs 4,858 people. The mission is to “make life easier for families who have developed ideas that help, amaze and inspire dreams.

For more information, visit: www.prenatalretailgroup.com

About Aptos

In an age of unlimited choice, sustainable competition benefits only come from retailers who understand their customers exactly what they want and why they buy. We are committed to providing a comprehensive understanding of each of our customers and their needs in the retail industry’s comprehensive omnichannel solutions. More than 1,000 retail brands rely on our solutions to deliver a personal, authoritative and flawless experience for every consumer – when, where and how to buy. know more: www.aptos.com.

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