San Francisco And Boston, November 16, 2021 / PRNewswire / – Mix panelThe leading product analysis solution, which manages more than 6,000 innovative digital companies worldwide, announced today $ 200 million Series C Growth Investment from Bain Capital Tech Opportunities. The money was collected by $ 1.05 billion Review.

To this day, $ 277 million Investments have been made on Mixpanel, including the former $ 65 million In 2014, a series of B investments led by Anderson Horrowitz.

The investment will help accelerate product development and expand Mixpanel access to new digital-start-up businesses, including customers such as Netflix,, Noom and Xero. Mixpanel plans to push the team inward North America, EMEA and Asia-Pacific Over the next 12 to 18 months, focusing on marketing, production, and engineering.

“Digital products are redefining how we live our lives. Amir Movagagi“Mixpanel is a catalyst for this change.

“This investment will enable us to partner with Bain Capital Tech Opportunities with experienced international technology investors, and is a testament to our long-term product-led growth strategy.” “We have the support we need to win this huge product analysis market with this investment.”

“Maxpaneel is leading the way in bringing analytics revolution to product development teams around the world. The business has a strong focus on investing in core product analytics solutions, and the management team is focused on delivering high value to customers – that’s a winning combination,” he said. Dewey Awad, CEO at Bain Capital Tech Opportunities. Bain Capital Tech Opportunities has invested in and developed various global software companies with deep and solid experience in enterprise software, including Cloud Guru (acquired by Pluralsight), Buildertrend, BioCatch Ltd., Hudl and Work I Work.

“I have managed many software vendors over the years. Steve DavisFormer Vice President of Expedia Group and General Manager of Information and AI and current Chief Medical Officer of Babylon Health.

“We have surveyed and communicated with hundreds of XPpanel customers. Scott KirkBain Capital Tech Opportunities Partner.

Leading digital companies rely on Mixpanel to drive customer and product insights.

As the leading innovator in the fast-growing product analytics market, Mixpanel Solutions helps users easily understand how users interact with their websites and apps, and opens up valuable data insights to improve product innovation and customer experience. With Mixpanel, product teams can easily gain insights into the most popular user traits and features, stay and switch drivers, conflict points, hidden trends and product maps.

The product analysis market is poised to grow as a result of the ongoing explosion in digital products and services. $ 6B More than that today $ 20B 2027[1]. The product analysis category is still in its infancy and the engineering, production and design teams are increasingly investing in these instruments.

“Maxpaniel is a valuable asset to Dunkin ‘digital brand and product teams,” he said. Jackie OlivierDigital Senior Manager at Dunkin & Inspiration Brands. “Our mobile app enables us to better understand the behavior of our users, enables us to make data-based decisions when planning features and improvements, and also facilitates the democratization of information within our organization.”

Mixpanel Explains Product Analysis Category Continues to Expand

MaxPanel is a leading product analytics provider with the best-in-class UI and strong product-led growth strategy, enabling companies to respond more. 70m Monthly product queries on how users interact with their websites and apps. This approach focuses on the whole company with one goal: to make the most of the drop-off customers in Mixpanel. The strategy has achieved significant success.

  • Since the beginning of 2020, weekly active users (WAUs) have increased by 72%.
  • Monthly subscriptions are up 57% year-over-year.
  • Popular Enterprise Customer Wins Win Bolt, Wikipedia, of course, Viber, Yelp and Uber
  • The growing technology partner ecosystem with more than 90 integrations offers Mixpanel customers complete capabilities from the best seed suppliers such as Snowflake, Twilio Class, mParticle, Fivetran, Census, Heights, Raderstack, Cure and One Signal.

“With thousands of partners, Mixpanel is a key component partner and leader in product analytics space,” he said. Yuri BukanHead of Business Development / Partnership in the Twilio Unit.We look forward to seeing their continued progress and look forward to helping their customers collect, clean, monitor and analyze their customer information to build better products and customer experiences.

About Mixpanel
Mixpanel helps companies scale the issue, make faster decisions, and build better digital products with information. With a powerful, self-contained product analytics solution, teams can easily analyze how and why people engage, change and maintain their user experience. In the headquarters San Francisco, Mixpanel Award-winning staff experience and culture, with offices new York, Seattle, Austin, London, Barcelona, And Singapore. For more information visit, visit:

About Bain Capital Tech Opportunities
Bain Capital Tech Opportunities It aims to help emerging technology companies reach their full potential. We focus on companies in large, emerging markets with innovative or disruptive technologies that we believe can support transformation. Our dedicated, captive team has extensive experience in supporting emerging technology businesses – bringing together a variety of backgrounds on private and public equity investment and technology roles. By investing in the technology industry and creating large and growing investment opportunities, we are investing behind the scenes. Bain Capital Tech Opportunities focuses on five priority subsets of application software, infrastructure and security, fintech and payments, healthcare IT and the Internet and digital media.

1 Source: Apptopia, Gartner

Source Mixpanel, Inc.

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