From coast to coast, Canadians now have the option of receiving digital CF gift cards for friends and family. CF SHOP! Mastercard® Gift Card Live via CF application. This single-load prepaid card can be purchased through and is ready to use with leading digital mobile wallets including Apple Pay® and Google PayTM Experience safe, secure, sustainable and touch payment at all CF malls. To further meet the needs of Canadians, consumers will have the option of linking physical CF gift cards to the app to easily access credit card balances.

“We introduced the LiVE by CF app to Canadians for the first time June 2020Putting the mall and the product in the hands of our buyers, ”he said. Jose Ribaw, Executive Vice President, Digital and Innovation by Cadillac Fairvey. “This gift card program will help our customers deliver the safe and secure secure payments that consumers expect, especially during the upcoming holiday shopping season and beyond.”

CF SHOP Introduction! MasterCard Gift Card is supported in collaboration with MasterCard and EML payments and more. Each partner brings unique gifts and talents to buyers by offering industry-leading discounts to alleviate the stresses that come with everyday shopping experiences.

“Consumers are looking for seamless and secure digital-first payment options to adapt to today’s digital-connected lifestyle,” he said. Sohil Tiwari, Senior Vice President, Marketing Development in MasterCard in Kannada. “With MasterCard Token Technology, CF Shop! MasterCard Gift Card allows CF buyers to convert any connected mobile device into a payment device, making it easier and more convenient for Canadians to donate and spend at CF shopping malls.”

MasterCard Tokenization technology provides additional protection for cardholders by replacing the physical or virtual card number with a unique token, which is only used by the required merchant.

With a few simple clicks, guests have the option to purchase, send and purchase their gift cards directly from the LiVE by CF app. Corporate customers can purchase digital gift cards in bulk to send to customers and employees across Canada.

“When CF approached EML to guide the management of the Gift Card Program as a key feature of the LiVE by CF application, we realized something big was on the horizon,” he said. Illy Cofoid, CEO of America by EML. “With over 10 years of experience, our team’s innovative platform will enable businesses such as CF to create the desired customer experience wherever money is moving. We are delighted to share and disseminate knowledge to CF guests and the loyal community.”

Improved features enhance live streaming with CF application experience.

Today’s announcement is an important building block on LiVE’s CF journey to provide personalized shopping experience at CF Centers. By unlocking the gift card directly on their CF application, they unlock unique features, including consumer access Tracking their scales in real time, Build their shopping list, Receive flexible store, restaurant and product recommendations Based on their in-app activity, and Announce new offers from your favorite retailers.

Over the past year, LiveVE by CF has launched other special features including:

  • Multiple parking routes and optimized navigation: Guests can create their multi-stop shopping program with LiVE CF and the app to adjust their stops for short distances or increase access by avoiding stairs and stairs.
  • Most people avoid browsing Some areas of the mall may be more busy than others. Using current traffic levels, the app allows guests to travel in a slightly congested way.
  • Product Search / Tips Pick- Using the app, guests can receive flexible store, restaurant and product recommendations according to their preferences.

For more information, please visit:

Live CF app supports all 18 CF malls Kannada And is available for download in English and French for iOS and Android users.

About Cadillac Fairview
Cadillac Fairview (CF) is a state-of-the-art real estate owner, operator, investor and developer in retail, office, residential, industrial and mixed-use segments. Owned by the Ontario Teachers Retirement Plan, CF manages excessively. $ 35 billion Assets throughout the United States and EnglandWith additional expansion plan Europe And Asia.

Globally, it invests in like-minded communities, including CF Stanhop In the UK, Lincoln Property Company in the US, and Multiplan in Brazil. The company’s Canadian portfolio includes 68 landmark features, including the Toronto-Dominion Center, CF Toronto Eaton Center, Tour Deloitte, CF Carrefour Laval, CF Chinook Center and CF Pacific Center.

CF’s mission is transforming communities into a bold future by striving to create a positive impact on the communities in which they continue to promote social cohesion, growth, and a sustainable future. Learn more at And follow CF LinkedIn.

About Ravel in CF
Ravel is a company focused on resolving the conflict from CF’s current retail experience, leveraging untapped physical potential and customer experience in some of the world’s best commercial real estate. Ravel works with leaders and innovators in the retail, marketing and technology ecosystem to build a digital-led innovation platform that connects people, places and information.

About MasterCard (NYSE: MA)

MasterCard is a global technology company in the payment industry. Our mission is to connect and develop a digital economy that benefits everyone by making transactions safer, simpler, smarter and more accessible. Using innovative information and networks, partnerships and love, our innovations and solutions help individuals, financial institutions, governments and businesses realize their potential. Our politeness or DQ guides our culture and everything we do inside and outside our company. With connections to more than 210 countries and territories, we are building a sustainable world that opens up invaluable opportunities for all.

About EML Payments
EML provides innovative payment solutions platform that enables businesses around the world to create amazing customer experiences. Wherever money is moving, our efficient technology facilitates the payment process, so money can move quickly, conveniently and safely. We provide market-leading program management and highly trained payment expertise to create customizable solutions that can be customized for businesses, brands and their customers. Come and explore the opportunities offered by our forum by visiting the following:

CF SHOP! Mastercard® Gift Cards are licensed by the People’s Trust Company through MasterCard International. MasterCard is a registered trademark, and Circle Design is a trademark of MasterCard International.

Source: Cadillac Fairvey Corporation Limited

For more information, visit: Anna Ng, Cadillac Fairvey, [email protected], 416-598-8246; Jessica Spremo, North Strategic in the name of Cadillac Fairvey, [email protected], 416-312-0587