Consumers will go up and down the Willow Grove Park Mall on November 14, 2020 in Willow Grove, Pennsylvania.

Mark Mackella | Reuters

As holidaymakers prepare for the holiday season, they are preparing for the season that will be different from last year.

Great parties with family and friends. Most shopping malls. A trip to see Santa. Maybe, even Warm weather. Consumers are seeing these holiday celebrations as much as possible. Nearly three out of five Americans are vaccinated against CV-19 and rapidly. New Coronavirus Victims It has been less than the summer rains, giving people more confidence to return to their holiday culture.

Still, everything is not as it was before Kovid was hit.

Consumers have created new experiences, and new worries have emerged. Factory closures, overcrowded ports, and a shortage of manpower mean that gift choices may be limited and consumers may easily lose hope of a toy or gift. Prices can cause some sticky shocks.as well as.

Consumers switch between buying online and in-store, and take full advantage of methods such as pick-up. (Although this is a holiday, the convenience – not the exclusion – is what drives the decision.) Stores are mostly out of place, but other routes have emerged. Cash-armed consumers to support their holiday purchases.

“Black Friday is not like any other.” Macy Chief Executive Officer Jeff Genet told analysts at a revenue call on Thursday. “we are Closed on ThanksgivingA.D. [in stores] The day after Thanksgiving at 6:00 p.m.

Take a look at some of the ways in which this holiday season is expected to be different.

Declining e-commerce growth

Holiday e-commerce sales have grown at least in the mid-teens of last year as long as Adobe has been keeping tabs on analytics tabs. This year, that is ready to change.

According to the Adobe Digital Economy Index, online sales in the United States are projected to grow by 10 percent to $ 207 billion. That was after last year’s 33 percent epidemic. Adobe has been tracking more than 100 million products online in 18 online categories.

“There are a lot of macroeconomic issues here … that could lead consumers to argue about buying offline,” said Vivek Pandaya, chief analyst at Adobe Digital Insights.

He said stories about the supply chain and closed ports contribute to as many people as possible in stores, not online. And Pandia added that growth could be slowing down after unprecedented e-commerce spending last holiday season. Still, Adobe predicts that this online expenditure will mark the $ 200 billion mark.

Consumers return to stores

Holiday Consumers are looking for deals at the Pentagon’s Shopping Mall in Arlington, Virginia, November 29, 2019.

Loren Elliott | Reuters

Are you thinking of going to the mall on Black Friday? You are not alone. Shops will be more busy than they were a year ago, as consumers’ worries about moving out have dropped dramatically.

The National Retail Federation estimates that. Nearly 2 million more people Although 61% of consumers start buying gifts, they shop from Thanksgiving to Cyber ​​Monday. The retail team worked with Prosperity Insights and Analysis to interview 7,837 adults on their plans and growth from November 1-10.

On Black Friday, 64% said they were expecting 51% to shop last year, the NRF said.

The ICSC, which represents the mall industry, conducted its own survey of 1,005 people between September 24 and September 26, and heard that half of American consumers plan to make more trips to the store this year to buy gifts. Last year, 45% said they planned to visit malls.

He mentioned that the main reasons for the trip were that consumers could touch and feel the products, get what they wanted right away and look for gift ideas. More than three-quarters said they plan to visit malls for food or other services at the mall.

“Vaccination rates are improving in some states, especially in California,” said Jean-Marie Tritant, president of Undome Rodmoko Westfield, owner of the US Global Marketplace. “So when people go back to the meeting place, they feel more comfortable.”

Buy gifts now, pay later

Aphim Holdings Inc. website home screen with integrated photo by Little Pute, New Jersey, USA, Wednesday, December 9, 2020 on a laptop computer.

Gabi Jones | Bloomberg | Getty Images

Old school days are over. Consumers have a new way to cover the cost of holiday trips. Buy now, pay later. Payment plans.

The use of surplus payments is expected to jump in popularity this holiday season. These services allow a consumer to purchase an item, take it home immediately, and pay the required deposit. Laway, on the other hand, compels a retailer to place an item and make the purchase available to the consumer.

BNPL has become more prominent as retailers Macy, Walmart And Target With companies such as strikes prove it, Based in Australia After payment And Swedish Clare.

Internet revenue has now increased by 10 per cent compared to 2020 and 45 per cent by 2019, according to Adobe Analytics. In the Adobe survey, one in four respondents said that BNPL plans over the past three months have been the top three segments of clothing, electronics and groceries, respectively.

Summarizing memory moments

On October 16, 2021, as fans booked a tour of My Downfall at the Theater Hotels Las Vegas Theater in Las Vegas, Nevada, fans were entertained by artist Gun Kelly.

Ethan Miller | Getty Images

Spa days. Dinner at a beautiful restaurant. To concert tickets.

Those gifts will return to the wish list this year as consumers feel more comfortable with other people and miss out on missed experiences.

Forty-three percent of consumers plan to spend more on holiday shopping and services this holiday season. This is even higher among younger generations, with 53% of the millennium and 50% of General Zed going to the more experienced expenditure, the study found.

Nearly 70% of respondents plan to purchase the same or more gift cards this holiday season, compared to 47% last year to purchase the same or more beauty products or services such as hand massage.

Travel-related gifts are especially on the wish list. Forty thousand years old – consumers between the ages of 32 and 39 – plan to buy travel vouchers or flight tickets during the holiday season.

“There is a lot of interest in finding something other than that,” said Jill Standish, head of the retail industry group at Accent.

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