Our world is changing rapidly, and so are consumers. So, if your business wants to solve customer problems by adding real value, you need to reconsider your products and services, taking into account the huge shifts that are taking place.

Broadly speaking, these shifts can be grouped into eight dynamic consumer trends.

Trend 1 ፡ Ded channel digitization and expansion.

There is no doubt that your business has adopted digital ways to connect with customers. Most have. But beyond that, this journey of digitization generally took digital channels – websites, social media, etc. – as add-ons. Now, the gear has completely changed, and customers are increasingly turning to digital channel business. Digital comes first, in other words.

According to a McKinsey International study, the CVD-19 crisis has significantly accelerated customer and supply chain interactions. Three to four years – In a few months. This means businesses should focus their efforts on building better digital-start relationships with customers. For me, this means focusing on three specific areas.

· Applications

· Smooth omnichannel experience (where customers can easily move between different channels and still have an integrated customer experience)

· New, digital-only products

Trend 2 ፡ Know the products and services

There is no escape from artificial intelligence (AI) and the Internet of Things. With the growing number of so-called “smart” products, they are now an integral part of our daily lives.

This “identification” of products – a phrase coined by Kevin Kelly, editor-in-chief of Wire magazine – is being applied to a wide range of industrial machines, from refrigerators and cars to factories. Of course, as the size and cost of sensors decreases, anything can be made smarter. But it’s not just products that are becoming smarter – services are also being strengthened by AI capabilities.

Trend 3 ፡ Small Minutes and Personalization

In this age of hyper individualism, people want to feel special. They expect brands to understand and respond to their personal needs. They want something special for them, not the past wholesale marketing strategies. In other words, your customers want a more meaningful relationship with your brand.

And they want it fast. Today’s customers are timeless and constantly full of content, so they expect quick solutions. Business challenges (and chances are) when those customers are looking for something (product, information or whatever) to identify those real moments and deliver them quickly. Of course, the window is only to give customers what they want in a matter of seconds – and this is what Google calls “micro-moments.”

Trend 4 ፡ subscribe and provide service

For me, this is one of the most important future trends. Guided by the ever-increasing awareness of products and services, all types of organizations are able to delight their customers with subscription-based services and products.

This trend is from the traditional business model, when the customer seeks and buys a product or service, to the place where he or she is registered to receive the product or service permanently. The customer uses convenient auto-renewal and creates deep connections with their favorite brands. In the meantime, the business generates predictable revenue – because, as long as they continue to offer value to the customer, they will continue to pay for it.

Trend 5: Cut out the middle

Also known as DisintegrationThe direct trend towards the consumer is basically to communicate directly with the main consumer – the traditional mediators in the supply chain – such as retailers, wholesalers, distributors, advertisers. Brands in all sectors are now finding new direct channels for customers through online channels.

I believe that all businesses need to think about how to build new ways of communicating directly with their customers. And for medium-sized companies such as banks and retailers, this trend is clearly a test. These intermediaries – who were previously very powerful – are being pushed out of the equation and should reconsider their businesses accordingly.

Trend 6 ፡ From B2C to “All For All”

The C2C economy – where customers connect with other customers or trade in goods / services – has created huge platform businesses such as Uber, Facebook and Etsy. Facilitating these interactions and transactions is valuable, and those platforms have made great strides in securing and easy access to customers.

Although your business is not a platform business, it is important to pay attention to this trend. There may be an opportunity to look like a platform model or to introduce a new business around a value-added platform.

Trend 7 ፡ More more immersive experiences

Thanks to advanced XR technologies such as VR and Advanced AR, brands can now impress their customers with engaging and immersive experiences. (Of course I wrote a whole book Extended reality in practiceAbout the use of XR in various industries.)

Today’s consumers are becoming more and more experienced than materials (especially in the middle of the millennium, according to 75% Valuable experiences on things). And that means products that want to stay relevant have to transform their customer journey – both online and offline – into a thoughtful and memorable experience. XR can help you do this.

Trend 8: Consumption of Consciousness

We have reached a high level of environmental awareness, led in part by the work of Grace Tunberg, an environmentalist. And with this growing awareness comes the need for more environmentally friendly and sustainable products. Certainly, in my family, like, “Is this a fair business?” We regularly ask such questions. And “Was this a sustainable farm?” We are trying to be active consumers, in other words we want to understand the broad impact of our purchases and choose the most responsible options possible.

According to this trend, we are not alone. Take “flygskam” or “flight humiliation” as an example. A.D. After the word was coined in Sweden in 2017, Airline ticket sales began to decline in 2018, And the sale of train tickets began. So, instead of getting a rating to choose from Inside Feeling we have ‘Run out of gas’ emotionally. went out From him. This is a clear indication that the consumption of consciousness is primarily going on.

It takes courage to rethink your business to take these trends into account, especially if your business model may be cannibalistic. (Think about how obsolete Apple’s focus on iPhones and Apple Music is.) And it also requires humility – humility to see other industries and organizations and to identify those who are doing better.

Read more about these and other future trends in my new book: 25+ trends that re-determine business trends in practice. Packed with real-world examples, it stops screaming to present key trends that shape future businesses.