The EU flag is displayed with the Google logo.

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The European Court of Human Rights (ECHR) on Wednesday ruled that the European Commission should impose a fine Google Anti-rust infringement – A remarkable time in EU policy that could affect the business models of key technology players.

The decision comes after the European Commission (EU) announced in 2017 that Google would support its own comparison marketing services and fined the company 2.42 billion euros ($ 2.8 billion) for violating anti-trust laws. Alphabet-unit Google has filed its claims with the European Court of Human Rights.

“Google is aware that Google has withdrawn from the competition,” the Supreme Court said in a statement on Wednesday, “while the Supreme Court has supported its own comparison marketing service with a more convenient display and layout on the results pages, showing the results of the comparison services on those pages.” .

The court also fined 4 2.42 billion. “The Supreme Court will complete its analysis by confirming that the amount of fines imposed on Google must be verified,” the court added.

Wednesday’s appeal is appealing and could be taken to the European Court of Human Rights.

A spokesman for the European Commission said in a statement: “Today’s ruling is a clear signal that Google’s actions are illegal and that the market needs the transparency of the law.”

“The commission will continue to use all tools to address the role of large digital platforms where businesses and users can access key digital services,” he said.

Following the decision, a Google spokesman told CNBC by email:

“This verdict is related to a very limited set of facts and although we are reviewing it closely, we have made changes to comply with the decision of the European Commission in 2017.”

Legal condition

This is not the first time that the European Court of Human Rights has ruled in favor of the European Commission.

The council failed to confirm in July 2020 that the Irish government had paid Apple’s tax benefits – after a Brussels-based firm ordered the Republic of Ireland to pay 13 billion euros in 2016 to the iPhone maker.

The ruling has caused serious damage to EU Margrette Vestager and her team. In fact, he said, they did not do a good job of verifying their case.

Vestager decided to appeal the decisionThe case is being re-assigned to another European court.

At the time, the Supreme Court’s decision shed light on one of the issues facing European competition policy.

Influence on Big Tech?

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