Eating cravings for more careful consumption, Sustainable Market Initiatives’S. Fashion Task Force A new digital ID and product passport has been introduced. The digital passport will cover all information for each label, including where the item was made, production and distribution facilities and general usage, as well as how to wash, hold, repair and even the responsible end product. Life advice. Designed to help consumers make environmentally friendly choices and brands to create more rounded business models, the key feature of the event is the ability to replenish product life cycle details in real time when useful information is available. The digital passports serve as a symbol of authenticity and visibility around the product life cycle, effectively enabling the brand to open and direct the brand itself, and the care policy and advice is intended to encourage current and future owners to prolong their lives. Keep their products and keep them moving for as long as possible.

QR-codes, written as they were a few years ago and failed to emerge, have recently been a major obstacle to education. QR-codes provide the technology platform behind digital ID planning, and encourage buyers to make more informed and sustainable purchasing choices. Members of the Sustainable Markets Initiative Fashion Task Force, which includes representatives Cloe, Burberry, Brunello Cousinselli, Stella McCartney, Gabriela Hearst, Giorgio Armani, Zalando And others, determined to take all digital IDs into their products as soon as possible, to explain the importance of informing buyers about the sustainability of their products and to streamline the circle. The original digital identification system is a recurrence of the IoT-connected products company. EONHosted CircularID Global Identification Protocol Microsoft Azure.

While the technology is still in its infancy, it is hoped that consistent access to reliable information on product design, production and distribution will serve as a prerequisite for developing and implementing industry-wide sustainability standards. Business, as well as optimizing more circular product life cycles and product models. Material Science Brand Pangaya In collaboration with EON for the digital passport, it is on track to complete life cycle assessments on 80% of its products by 2022. With product digitization, fashion brands can redefine the relationship between their products and their consumers, building new models for sustainable business and consumer education and communication, taking critical steps to realize a green future.


This article was originally published in a PSFK report on the future of retail. over here.