Brands have a strong voice and impact field; By leading by example in digital packaging innovation, you can not only reduce their impact on the environment, but also become heroes of change and inspire others to take positive action.

200 years ago, French The government offered a cash prize to the creator who could create the best container to store food
NapoleonArmy. The contest presented TinAnd introduced the concept of ‘packaging’ to the world. From Napoleon cans to milk cartons and foam packaging, packaging has been transformed into a $ 900 billion industry.McKinsey, 2019) Uses enormous resources – energy and raw materials.

“Packaging is important. It is an important part of transporting products safely and cleanly around the world. But we can do more to reduce the impact on our planet – and we must Jose Gorbe, Head of Brands, Agencies and Sustainable Innovation b HP Graphic Arts.

As a
as if Center for International Environmental Law The packaging accounts for 40 percent of global plastic demand – and plastics It ends everywhere. Garbage collection pollutes beaches, closes waterways, and so on World Economic Forum, Is charging the world economy a staggering price.
$ 120 billion annually.

Where there is waste, there is a chance. New technology is revolutionizing the packaging industry and enabling greater environmental savings.

“The secret to cutting packaging waste is to produce only what you want without making unnecessary profits,” says Gorbe.

Using digital printing technology to change the outdated and stagnant analog printing packaging process. By digitalizing the printing process, it eliminates difficult steps, significantly improves market speed, and eliminates small order quantities.

Neighbor refers to in International Data Corporation This shows that digital printing reduces supply chain waste by 26 percent and reduces carbon printing by 65 to 80 percent.

There is an amazing list of benefits of digital printing. The process requires less paint and paper than conventional offset printing using rubber or polyester plates; Each copy or design change requires a new plate. Each time a new plate is loaded, the printer must be adjusted again. In traditional printing, at least 15 percent of paper is wasted on probation. Digital printing reduces that waste to 5 percent, and design changes have a very limited material impact.

Typical printing uses oil-based paints, which require chemical solutions to clean the printing presses. Digital printing also uses less color. Moreover, strong toner is water-based and soluble and avoids chemical cleaning. Chemicals and dyes in the offset printing also release harmful gases (volatile organic compounds or vouchers).

Digital printing also improves print color quality. Compensation Print uses a combination of four basic colors (cyan, magenta, yellow and black, or CMYK) to match any color in the spectrum. Digital printing uses five to seven different toners and provides much better color coverage. HP Digital Indigo

It can reach 97 percent Panton – Industry standard for color identification – Color.

However, perhaps the greatest contribution of digital printing is in line with the concept of ‘time’ that governs today’s production and distribution processes. Traditionally, packaging is widely produced for economic gain. Boxes are stored in warehouses and products are waiting to be processed. Often, because product, regulation, or marketing campaigns change, significant parts of that stock are eventually destroyed or reused. Consider the influence of officials who need more information on food labeling.

Digital printing is fast and flexible. No need to pre-print oversized items. The cost of an item may still be slightly higher than the cost of a large amount of offset printing, but this cost will be greatly offset by a reduction in material and energy consumption. Studies show that companies can eventually reduce their packaging costs by up to 50 percent.

Gorbea notes that digital printing can bring together marketing and sustainability priorities in companies. But packaging is good for the planet, for people, and for profit.

Packing does not just serve as a container. Allows content marketing, storytelling. Chocolate manufacturer
Hershey Interactive began
# She

Respect for women and encourage important gender dialogue through flexible, digital printed packaging. The campaign has increased consumer engagement, reducing the impact of the business on the environment.

In South Africa, Liquor producer Amarula – Known as Elephant in its Names – Elephants have used digital printing for a special campaign to raise awareness of the dangers posed by elephant hunters. Consumers can design individual accounts to show their support.

Digital printing allows individuals. Coca Cola He is running a special ‘Share Coke with a Friend’ campaign using 150 popular names in different states. US. The flexible process also allows packaging to be adapted to the seasons – the same candles, for example, can be packaged differently for Valentine’s Day or Christmas.

At HP, the ultimate goal of packaging is to have a completely personal experience. Today packages arrive at our doorstep like Russian dolls – a box in a box. The shipping and product boxes can be unified and contain a unique and relevant message for the recipient. Imagine that your new hiking boots arrive in a box containing advice for popular walks, trail descriptions, and maps near where you live.

Technology is rapidly changing the packaging industry. “The packaging is where brands and critical sustainability goals meet to create real change and impact,” says Gorbe.

The secret to cutting packaging waste is quick printing – they produce only what you need. And digital printing unlocks both efficiency in cost and time. It may vary by brand, but one common example is that the six- to eight-week analog printing cycles are reduced by one to two weeks, because many physical materials (plates and cylinders) are used only because you do not have to edit or produce them. Printing of the packaging.

Take Hershey as an example # She. The sweetheart has used digital printing to create a truly creative and engaging marketing campaign to honor the giant women – all of which are printing the packaging more digitally and reducing the impact of the business on the environment.

The role of brands in solving the sustainability challenges we face is truly universal. Includes all aspects of business. And packing is where most of these leaders come together to make a real difference and impact.

Brands have a strong voice and impact field; And by leading by example in digital packaging innovation, you can not only reduce their impact on the environment, but also become heroes of change and inspire others to take positive action.

This interview was first seen on Durable Brands ’21 San Diego Program, published Stone paper as if Camp Solutions. Get a free sample edition Camp Solutions Magazine
over here.