Leveraging resilience big

One industry’s response to an unprecedented epidemic, such as the Covd-19 epidemic, and its aftermath is a testament to its ability to withstand the storm and to survive. This was especially true of Sri Lankan clothing industry.

The first wave of COVID-19 poses many challenges for the industry, but now the Sri Lankan clothing industry’s response to the crisis has boosted its long-term competitiveness and looks to shape the future of the global fashion industry. It works.

Therefore, analyzing the industry’s response is of great importance to industry stakeholders, especially since some of these results may have been unpredictable during the outbreak. In addition, the insights explored in this article may have broad business implications, especially in terms of problem adaptation.

Two things stand out as we reflect on Sri Lankan clothing. The resilience of the industry is based on the ability to adapt and innovate and the relationship between garment manufacturers and their buyers.

Quick adaptation

The first test is based on the volatility in the CV-19 market. Future export orders ?? especially on development up to six months ago ?? Basically, the canceled companies have no pipeline. In the wake of a sharp decline in the fashion industry, the global expansion of the CV-19 has led to a resurgence in the production of personal protective equipment (PPE).

This has proved to be challenging for a number of reasons. First, strict adherence to health and safety protocols and prioritization of worker safety, among many other measures, changing production floors according to social distance guidelines will create challenges in terms of hosting the existing workforce. In addition, since many companies have little or no experience in PPE production, the staff on the board need good skills.

However, overcoming these issues, PPE production began, which provided revenue to producers and sustained it during the first epidemic. Above all, it allowed companies to keep their employees and save them from the start. After that, did manufacturers start inventing ?? For example, making fabrics with improved filtration will ensure greater effectiveness in preventing the virus. As a result, Sri Lankan clothing companies, which have little experience in PEE, have moved into the production of improved PPE products in a matter of months, meeting strict market compliance requirements.

Technology-supported innovation

In the fashion industry, the pre-epidemic growth cycle tended to rely on traditional design processes; That is, buyers choose to touch and feel clothing / fabric samples in multiple repetitive growth samples before confirming the final product sequence. However, this has not been possible due to the closure of the offices of both government offices and clothing companies in Sri Lanka. Sri Lankan manufacturers are accustomed to this test using 3D and digital product development technologies, which had a pre-epidemic but low use rate.

Has the use of 3D product development technology to its full potential brought many improvements ?? Including a significant 84% reduction in the duration of the product development cycle ?? Only 45 to 7 days. The adoption of this technology has also facilitated product development, as it has become easier to experiment with large color and design variations. In addition, clothing companies such as Star Garment (where the author was hired) and other big players in the industry started using 3D models, so it was a challenge to organize photo shoots in real-time locks.

The images created in the process have enabled our buyers / brands to continue their digital marketing efforts. Significantly, this Sri Lankan name not only strengthened its reputation as a manufacturer but also as a supplier of clothing solutions to the end. Prior to the outbreak, Sri Lankan clothing companies were involved in the development of digital and 3D products.

Long-term relevance

All stakeholders are aware of the importance of these technologies and will continue to benefit them in the long run. Compared to 15 percent before the outbreak, Star Garment now uses 3D technology for more than half of its production.

Using the initiative in the face of the epidemic, Sri Lankan clothing industry leaders, such as Star Garments, are now experimenting with more cost-effective ideas. This allows end-users to see buyers real-time fashion items in 3D virtual reality rooms. Once the concept is under construction, once approved, it can change the e-commerce experience for fashion buyers and therefore have broad global implications. It also allows garment companies to demonstrate their product development capabilities more effectively.

Strategic Partnerships

The issues described above show how Sri Lankan clothing adaptation and innovation have contributed to stability, competitiveness and the brand’s reputation and buyers’ confidence. However, this response may not have been possible without a strategic partnership with Sri Lankan clothing buyers that has been widely used and developed. If the relationship with buyers was trade and the country’s supply was based on goods, the epidemic could have had a devastating effect on the industry.

Sri Lankan clothing companies are seen as long-term partners by buyers, and in many cases, there is negotiation on both sides to fight the epidemic. It also offers great opportunities to work together to reach a solution. An example of this is the development of traditional products and the development of 3D products.

In conclusion, the response to the Sri Lankan clothing epidemic is a competitive advantage. But should the sector refrain from “resting in its capacity”? And stay ahead of our competition in technology adoption and innovation. Which experiences and motivations

It has produced positive results during the epidemic. It must be institutionalized. Overall, these could play a key role in achieving the vision of transforming Sri Lanka into an international clothing center in the near future.

(Javit Senarane is currently the treasurer of the Sri Lankan Clothing Exporters Association.

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