The software industry veteran is hired to drive CoreMedia’s product vision and deliver the highest business value to enterprise customers in the DXP market.

Arlington, V. And Hamburg, Germany, November 17, 2021 (PRNewswire) – CoreMedia, a leading provider of content management and digital experience platform CoreMedia Content Cloud, has announced that Aromita Badra has been appointed as the new Vice President of Product Management. Bhadra has over 15 years of experience in the software industry around e-commerce, cyber security, product management, e-learning, financial solutions and key strategies.

“I joined CoreMedia based on the strength of the technology, the vision of the management and the loyalty of the company’s culture,” Badra said. “It’s a forward-looking and exciting environment and I look forward to helping CoreMedia develop and implement a bold product vision.”

In this role, Bhadra strategically leads the development of the company’s key offerings, oversees the global product management team, and positions the company as a technology leader in integrated digital experience management platforms (DXP).

“We are delighted to welcome Auromita to the CoreMedia family,” said CoreMedia CEO. Soeren Stamer. “We have big plans and her passion, ingenuity and commitment to the CoreMedia Content Cloud make her the perfect person for the next level of excellence.”

Prior to joining CoreMedia, Bhadra served in various product leadership roles at Cobalt, Wayfair, PSI AG and Adobe, leading the way in customer service, ecommerce, global expansion, and integrated e-learning solutions. CoreMedia Content Cloud uses these capabilities to guide CoreMedia’s efforts by developing, managing, and maintaining the platform. She provides leadership and vision to lead creative design projects within the global CoreMedia community.

Bhadra holds a master’s degree in computer application from Bangalore University, India And an MBA from Krannert School of Management; Purdue University, America.


About CoreMedia

CoreMedia is the digital experience and content management engine behind some of the most popular online brands today. Our core product, the CoreMedia Content Cloud, Flexible, Flexible Digital Experience Platform (DXP) allows you to manage personalized experiences across Flex and CMS and Advanced DAM on any channel – reliably, efficiently and organizationally. Marketers, marketers and developers can work collaboratively and effectively on engagement experiences that encourage engagement, increase loyalty, improve product visibility, and increase revenue. Major global B2C companies (Deckers, Luxottica, PVH Corp, Finnair, T-Mobile) and B2B companies (Claas, Emerson, DMG Mori) create world-class digital experiences developed by CoreMedia. Visit us at More for more information or display. You can follow us too. LinkedIn, On Twitter @contentcloud, Or read our blog at

Contact Doug Heiss, VP Global Marketing
Telephone +1 415-794-0964

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