Every retailer needs an answer to the question of what to do with buyers (and especially those who can buy their products) Really Do you want to? 2021 Virtual Opening Day Retail Innovation ConferenceToday, November 17th, continues with some of the best sessions that provide useful insights into today’s consumer thinking.

The day began with Jeff Orschell, EY Americas Practice Leader, saying: “The bottom line for retailers is still changing, consumer behavior is still changing. You just have to be more discriminating with the help you render toward other people.

Today’s consumers want the following

  • Retailers who put omnichannel into action, Seamless connections on offline, online, mobile and social channels;
  • Comfort – Ridging is becoming more and more common in covide-inspired closed stores and non-commercial transactions.
  • Brands and retailers are committed to social issues, including Sustainability, diversity and fairness; And
  • This is a two-way street between brands and consumers. Personal and community based.

Consumers want retailers to monitor their shopping behavior on Omnichannel

“As a retail industry and for that matter, all industries are in a supply chain crisis,” said Aaron Vet, director of digital product management. Crate & Barrel. “We really want to give our customers the opportunity to buy wherever they want, the way they want. To be able to let customers know which items are in stores, which items to buy online, to pick up in-store, which items can be shipped from the store – Serving these types of opportunities for our clients is key to us.

Live Omnchanical Brands is a fast-growing system to help consumers deepen their engagement with the online ecosystem. In China alone, live sales are estimated at $ 66 billion In 2019 and $ 160 billion A.D. 2020, and applied to reach $ 300 billion A.D. By 2021, according to Brian Amaral, Customer Founder and CEO. The US is lagging behind but it is growing rapidly and it is expected that direct trading will take place $ 11 billion It can grow between and this year $ 25 and $ 35 billion In 2023.

“It’s our conversion rate. 50% Store high in our cities; We can see that [online and stores] They are working together, ”said Ariel Keye, founder and CEO Parachute House. “People come to the stores and then feel more comfortable buying online. When our stores had to be closed for four months, some of the demand went out online, but there were also customers who were very interested until they opened it to touch and feel our products.”

Consumers are more comfortable with carbide removal.

Walmart Crossed the ladder [in-store] Pickup towers, stating that customers need a place to pick up their goods, and that’s it. FridaySays Bob Houler, research consultant at Uromonitor International. “Many retailers have the potential to supply. [curbside pickup] Without exposing it to third party services, and so on Especially suitable for suburbs and rural areas. The population of the county, described as ‘suburbs’, grew faster than in both urban and rural areas before Kovid.

Holer observes:

  • 94% American families have a passenger car;
  • 32% American consumers rarely, or ever, go shopping as a hobbyist.
  • According to a Shopify study on North American consumers 40% Used for lifting weights during Kovid, and almost – 38% – Plan to continue using these services even after the outbreak.

Consumers want brands to show their commitment to social issues

“The inclusion of people in the market – inclusion in the body and race – has certainly improved over the past two years, and we are proud to reflect on that,” said strategy deputy Ranjan Roy. Love me.. “Our motto is ‘for him’, which means we are here for women – what they want to do in our underwear, what style they want and what they want to buy anyway.”

EY’s Jeff Orschel reveals a number of ways consumers are trying to survive, according to research from EY Future Consumer Index.

  • 85% Try to save energy;
  • 80% Try to save water;
  • 76% Reuse or reuse packaging;
  • 67% Bring reusable shopping bags; And
  • 59% Reduce emissions.

In addition, Orschell warns that significant consumer groups are not just waiting for sustainability – they will take action if they do not.

  • 31% Consumers will not buy their products again,
  • 31% Consumers buy less of their products, and
  • 24% Tell family and friends not to use the organization.

Consumer Rewards community and two-way, real-time relationships with brands

The interactive and realistic nature of the Tick Talk Forum continues to draw attention to consumers, especially teenagers. The platform now boasts 1 billion Users around the world and counting. Matt Clyri, director of retail and restaurants at Tick Talk, said: “We’ve seen consumers return to Tick Talk because we are the only forum where we can come together as a community. “Just look at the creativity created by this opportunity to create and practice content. Our communities are by nature very inclusive, and the like [our users] Expect brands to be the same. They like to come up with designs that are not deceptive or that have a slightly different side. We found it to be a little overdone Half Our users and more Two-thirds Our creators feel that brands are getting closer to Tick Talk when they publish human or non-filtered content.

“In terms of two brands of the same brand, people are buying from a combination of products,” says Compass Rose Ventors chief executive Rose Hamilton. “Describe the prices of your products. Identify the factors that are relevant to you and have a clear brand name. Find out what your customers’ deep vulnerabilities are and create a safe environment to meet their needs and grow relationships and support beyond the products. See their lifestyle.

Sign up for more excellent RIC 2021 sessions (for free) over here.