In a 2013 report entitled Big data in logisticsDHL predicts that “the logistics sector is well positioned to benefit from Big Data’s technological and technological advances” and “has the potential to improve operational efficiency and customer experience and create useful new business models.”

Today, the transition from logistics to data-based model is no longer a nightmare. Creating a digital ID, going through the supply chain, keeping all transactions on track and taking action on that information is now a reality. There are smart identification solutions to optimize item level information recorded at the beginning of the product journey, including full visibility and accuracy as well as improved turnaround speeds for all partners in the supply chain. At the production level, supply chain executives are empowered to analyze and make informed decisions based on demand and flow.

As a global industry, 3PL professionals need to understand identity solutions and the key benefits they offer. The first step for leaders in the organization is recognizing that the supply chain is not an independent “link”. Conversely, in order to develop advances in information infrastructure, supply chains must be seen in a holistic way to transport the entire ecosystem + at each point of contact supply chain.

The importance of accuracy

One of the many benefits of assigning digital identities to products is speed – and accuracy is the key. Think of it this way: Using item information in the supply chain allows speed and accuracy.

Consider the logistics status of the RFID-enabled Intelligent Identifier. When the item starts its journey, the information contained in that account allows shipping to be verified. When products labeled “smart” arrive at a facility or warehouse, the recipient can quickly verify that what they received is exactly what was expected.

Allows the verification of information in intelligent accounts to be exported to the store or e-commerce retailer. In return, the same label will provide the retailer with the proof of income needed to transfer the goods directly to the inventory, confirming its authenticity. At the end of the supply chain, the retailer is confident that they can show exactly what is available to the customer.

Transportation errors are another logistics Challenging It can be solved with accurate information. Currently up to 4% of shipping errors are incorrect and must be returned to the distribution center. Older tasks that depend on special processes (six to eight touch points per product) increase the likelihood of such errors. Therefore, there is the practical advantage of transferring item-or-package-based solutions to faster cross-platform optimization in the supply chain. Simply put, when accuracy improves, speed increases.

Moving towards sustainability

As the supply chain becomes more formal after the epidemic, the sustained goals of sustainability are re-emerging, with consumers, regulations and costs – not necessarily the same. The supply chain is being developed as an industry in particular.

A Report From a management consulting team, BCG said: “Companies can increase their climate impact by implementing a net zero supply chain (the amount of carbon released into the atmosphere). The report also states: “In most supply chains, the cost of reaching zero-zero is surprisingly low.”

On the consumer side, a study from Deloitte shows that “Consumer consumers are taking different steps to buy and live more sustainably. One of the most popular lifestyle changes is “buying products that are environmentally sustainable.” In fact, more than a third of consumers surveyed said that they value moral values ​​in the products and services they buy.

The information held and carried by intelligent tags provides real-world solutions for sustainability in logistics. One of the areas where supply chains can address carbon emissions is transportation. One of the obstacles to sustainability in the 3PL is that trucks are not fully loaded.

In fact, our own research shows that up to 14% of the volume and weight, up to 14% of the volume can be loaded onto a truck using key information such as the disappearance of key variables such as loss. Clearly, such sustainable initiatives also have the potential to reduce costs.

CAUTION: Hazardous materials

There is another issue that is becoming more urgent and is the proliferation of hazardous substances in the supply chain. First of all, it is important to describe hazardous materials. These are the substances or materials that the US Department of Transportation has determined to be “irrational.” Accident When transported commercially for health, safety and property ”

These materials include hazardous substances and waste, marine pollution, high-temperature materials and other materials regulated by federal hazardous materials.

In the supply chain operations, the Federal Aviation Administration (FAA) requires that these items have “hazardous materials” signs and / or labels. There are significant fines for incorrect transportation IDs, including fines of up to $ 78,000 per instance.

Of the many items on the FAA list, lithium-ion batteries used in many consumer products each require special markings and / or labels and have their own specific requirements for placement. There are now solutions that use digital product labels to warn exporters where certain items, such as batteries, should be stored and not.

The importance of information in logistics is increasing over time. Deploying RFID intelligent identification solutions at the source of the product delivers it safely, efficiently and quickly across all touch points in the supply chain – and beyond. Here is the future of a data-enabled logistics environment.


Michael Kaufmann is with Director, Marketing Development, Logistics Avery Dennis. Of The company has just started operations. Connected Product Cloud Platform to use unique digital IDs for physical objects from end to end to the customer and beyond in a circular economy.