Wix vs. Shopify For E-commerce Businesses

Editing Note Editor Forbes Consultant may receive commissions on sales on this page, but that does not affect our editors’ comments or reviews.

Comparing Wix and Shopfine is a conflict between two e-commerce-friendly website developers. Both Shopify and Wix allow you to create a website easily and quickly, and both allow you to sell products and services online. So which platform is best for your website or online store? That depends on your actual business requirements.

Forbes Consultant analyzed Wix and Shopify by looking at key features such as cost, e-commerce capabilities, customer support, ease of use and expansion. Each forum has its own advantages and disadvantages, which we will describe in more detail in this review.

Wix Vs. Shopify ፡ catch at a glance

How Wix and Shopify stack up

There are many differences between the two website developers. Wex offers a free plan; Shopify does not. Shopify does not give you a free custom domain, but Wix does. The Shopify Gift Card feature is built into the platform, you need a third-party application to present gift cards on your Wix site.

You can sell digital products on both platforms, but you are limited by 1x file size to Wix, while Shopify allows up to 5 GB of files. Shopify offers more advanced shipping options than Wix, but Wix offers more product options and variations. If you are using Shopify payments, Wix does not charge transaction fees and Shopify does not charge but charges 0.5 to 2 percent for other payment gateways.

Ease of use

Wix and Shopify are both built for user-friendliness. However, this does not mean that both are easy to use. To understand which website developer is right for you, it is important to know how each one is improved.

Wix is ​​designed for those who need online professionalism but have limited code and design skills. The Wix platform is rich in features that help create website content such as “About Us” business descriptions, blogs and articles. Wix offers e-commerce functionality, but was not originally designed to host online stores.

Shopify is a tool for creating online stores and always will be. Content features such as blogs and business pages are available at Shopify but are not the focus of the forum.

The fact is that building a basic business website is much easier than building a full online store; Because you have to make a few choices. You just have to be more discriminating with the help you render toward other people.

Both Wix and Shopify are relatively easy to use. Shopify is easy if you are building an online store, especially if you plan to measure. If you are building a content-rich website, Wix is ​​easy, and offers basic e-commerce functions, such as collecting payment for services or selling a limited number of items.


Wix offers free plans and seven paid plans and custom organization plans. The free plan comes with some features, includes Wix branding and is not enabled by e-commerce.

The four basic Wix website plans are designed for those who need a professional website but are not considering accepting online payments. These plans all include free custom domain, SSL certificate and 3 to 35 GB storage. VIP and Pro plans come with a professional logo and events calendar app. Here it is Price distribution For these basic website plans:

  • Combined $ 14 per month
  • Unlimited $ 18 per month
  • $ 23 per month
  • VIP $ 39 per month

To receive online payments on your Wix website you need to choose one of the three Wix e-commerce and business plans. The value of these plans is as follows:

  • Business Basic $ 23 per month
  • Trade Unlimited $ 27 per month
  • Business VIP $ 49 per month

All Wix e-commerce plans come with the following features.

  • Receive secure online payments (single payments and recurring)
  • Customer Accounts
  • Free custom domain
  • 20 GB to 50 GB storage
  • Unlimited products
  • Abandoned cart recovery

Wix Business Unlimited and Business VIP plans also come with 100 to 500 automatic sales transactions, subscription sales, market sales, modalist downloads and KudoBuzz product reviews. The business VIP plan includes custom care, custom reports, and the Smile.io loyalty program.

Shopify has a low-cost plan called Shopify Lite, which allows you to add e-commerce functionality to your existing website for $ 9 per month. With Shopify Lite you can add purchase buttons to your Squarespace, Weebly, WordPress or Wix website. You can also use Shopify Lite to receive credit card payments in person. POS An app you can add to your iOS or Android device.

If you want to build a fully-fledged e-commerce website that works with Shopify, you need to choose from three plans. All of Shopify’s plans come with unlimited products, 24/7 support, the ability to sell in online markets and social media, discount codes, abandoned card retrieval, gift cards, ship labels, fraud analysis and Shopify POS Lite.

The chart below shows some of the key differences between the three Shopify plans.

Design options

With more than 800 design templates, Wix offers more design flexibility than Shopfi. Wix comes with a user-friendly drag-and-drop editor to customize your site for your business needs. If you prefer, you can opt to use the WiiX Artificial Design Intelligence (ADI) editor instead. With ADI, you answer a few questions about your site’s purpose and basic viewing preferences — for example, which font options and colors to choose from — and Wix ADI will design your website for you.

Shopify only has ten free design templates, although each comes with two to three variants for additional TD design variations. There are 70+ Shopify features, although you can pay a one-time fee of $ 150 to $ 350 (or more) to access those major themes.


The Wix App Marketplace lists 300+ third-party integrations that allow you to add advanced features to your Web site. Most of these apps are free, while others come with expensive tags.

Integrations can help you run a number of businesses, including collecting leads, analyzing traffic, improving visitor engagement, selling more online, or improving your website design. Compare popular third-party apps that sync with Wix Privy, Overtok Call Conversion, MarketPush Cart Recovery, Shippo, SKU IQ Inventory Sync, Printful, Birthday Club, Low Stock Alerts, Gifted, Etsy Shop and Ninja.

Shopify has more third-party integration than Wix. All 6,000+ Shopify integrations are related to online store marketing and operations. Here are some of the most popular apps for Shopify:

  • UpPromote affiliate marketing
  • Facebook Channel
  • Order tracking and SMS after ship
  • Trustpilot Reviews
  • Tiktok
  • Back to Collection Client Alerts
  • Clavio Email Marketing and SMS
  • One-click Upsell – Zipfa OCU
  • Wholesale discounts now
  • QuickBooks Sync
  • Amazon FBA Shipping
  • Simple digital products
  • Snapchat ads
  • The magic is back
  • Wish List Plus
  • DSers – AliExpress Dropshipping
  • Published
  • Hotjar

Customer Support

The Wix Help Center provides an extensive knowledge base to answer frequently asked questions and solve common technical issues. Wix provides return and email support for all paid plan clients. Support is available Monday, Friday from 5 am to 5 pm PT in English, Spanish and Portuguese. Customer inquiries are usually answered within 24 hours, except on weekends. Priority support is available to Wix VIP plan customers.

Shopify provides real 24/7 live support via email, chat and phone. Shopify gives you access to an extensive online help center with instructions, FAQs and tutorials. Shopify also has about 900,000 members in the online forum, which you can turn to for support. The competition between WiiX and Shopfafi for the best customer support is not even close; Shopify wins.

at last

In Wix Vs. In the competition between Shopify, the best solution for you is to download what you intend to do on your website. Hands down, Shopify is one. Best e-commerce forums If you want a feature-rich, expandable online store. While Shopify plans are expensive, it is well worth the money considering all the built-in e-commerce features and 6,000+ third-party integrations.

Wix is ​​the right choice if you want to focus on content. Website developer It requires at most basic e-commerce functionality. Wix offers affordable website plans, more design flexibility and uniquely user-friendly features.